As the Sales Development Manager (SDM), you are responsible for promoting customer conversations through strategic storytelling and actionable insights for positive growth and relationship outcomes. You will ensure that scalable client-centered stories are developed to drive success across your assigned vertical. You will oversee the development of high quality end-to-end custom research to uncover novel and actionable ideas that optimally position Google’s product offerings and drive business strategies.
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Responsibilities
Apply your vertical sales and marketing knowledge to drive incremental growth.
Lead development of scalable sub-vertical narratives that enable success for your team in priority areas.
Lead consumer-focused primary research programs that can unlock new growth opportunities for the vertical.
Advocate storytelling principles and best-in-class visualization, enabling the vertical to elevate their customer conversations.
Execute on the quarterly vertical engagement plan (developed in partnership with the SDM team lead and Industry Director), working in close partnership with Head of Industries, Account Executives, Analytical Leads to deliver on goals.
Qualifications
Minimum qualifications:
BA/BS degree or equivalent practical experience.
5 years of experience in digital marketing, account planning, marketing research and/or consulting.
Preferred qualifications:
Experience managing first and third-party research and tools
Deep knowledge of search, social, mobile, display, video audio and local spaces
Strong analytical skills that include the ability to see granular as well as big-picture issues
Strong communications, project management, interpersonal, and organizational skills
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