Saturday, January 14, 2017

MKT Strategy Director B2B E-Commerce Platform UPS Atlanta

Job Description: • 2-minute read •
The B2B E-Commerce Platform Strategy Director leads UPS’s B2B e-commerce strategy and roadmap by developing and executing strategies to capitalize on opportunities and mitigate threats. He/She develops, communicates, monitors and recommends changes to UPS's three to five year B2B e-commerce strategy. He/she identifies obstacles and opportunities for UPS that span across segments, geographies and business units. This position involves facilitating relationships and collaborating with companies engaged in enabling B2B e-commerce.
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The B2B E-Commerce Platform Strategy Director leads efforts to define the UPS strategy, vision and roadmap within the context of B2B e-commerce channels. He/she creates relationships and commercial partnerships with various partners and channels including marketplaces, procurement platforms, financial institutions and group purchasing organizations. This position leads internal collaboration to design and develop innovations that leverage relationships and commercial partnerships. He/she leads efforts to identify opportunities to develop new and leverage existing UPS solutions within B2B e-commerce technology platforms. This position communicates the B2B e-commerce strategy to key stakeholders and leaders to solicit feedback and ensure alignment

Other Duties

Identifies opportunities for UPS to change/improve UPS's products/services to meet the needs of business buyers and the merchants that sell to these buyers

Identifies and analyzes industry trends that will impact UPS and/or customers to develop projections of customer needs and potential solutions

Identifies attractive customer segments to prioritize strategic efforts within B2B e-commerce

Analyzes and forecasts future competitive actions to understand future competitive challenges

Leads business case creation to justify changes in process, procedures, or products for communication to key stakeholders to drive decision making

Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment from beginning to ends

Manages both direct and indirect resources formally and informally to continuously manage the productivity of the team, project timelines and deliverable



Preferred Competencies

Develops Situational Assessments: Establishes and follows a plan to thoroughly vet information collected as well as interpretations, implications, issues, and opportunities identified; articulates and prioritizes implications, opportunities, and strategic issues facing UPS; demonstrates understanding of, documents and articulates key levers that drive customer value at the sub-segment level or which are detrimental to the relationship; quantifies the economic value created/lost in positive, negative and/or neutral customer interactions.
Project Planning: Develops and executes project management plans for moderately complex and medium duration projects as well as basic programs; defines most of the initiatives project needs and cross-functional roles/responsibilities throughout the project life cycle; develops recommendations on best way to fulfill the project requirements given the current project and organizational dynamics; overcomes basic organizational resistance to cross-functional demands; demonstrates the ability to successfully apply the project management discipline and remains current on project management practices and tools.
Conducts Environmental Scanning: Assesses the impact of regulatory actions under consideration and identifies appropriate action plans, leveraging the work of Public Affairs; translates technology developments into issues and opportunities for UPS.
Conducts Competitive Analysis: Demonstrates a detailed understanding of competitor’s strategies and offerings; collects, analyzes, and interprets competitive information; identifies areas where UPS is at a competitive disadvantage and suggests ideas for improving its competitive position.
Applies Problem Definition & Structuring Knowledge: Uses hypothesis driven investigation to solve problems; identifies relationships and patterns among data from various sources; tests for causality and identifies root causes of problems or trends.
Applies Knowledge of Segmenting and Targeting: Applies analytics and logic to select and recommend target segments; identifies and completes processes to classify customers and prospects into targeted segments; profiles needs, expectations, and business processes of firms in target segments; able to create succinct, customer centric value statements focused on the most salient product/service benefits supported by solid customer insights.
Applies Information Analysis & Solution Generation Knowledge: Creates well-reasoned action plans based on findings; demonstrates agility and resourcefulness in identifying creative and practical solutions; efficiently evaluates the quality of other’s analyses.
Minimum Qualifications

Master’s degree – Preferred
Experience building marketing programs and strategies - Preferred
Experience defining and delivering complex projects (business case through deployment) - Preferred
Experience influencing others to make decisions – Preferred
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