Reporting to the VP of Digital & Customer Marketing, the Senior Director of Cross-Channel Marketing Solutions owns and manages the strategy for supporting and advancing our Digital and Customer Marketing capabilities across customer touch points and across all brands. The chief responsibilities of this role are the successful development and implementation of our Personalization and Digital Asset Management vision and capabilities centrally across Gap Inc. While these capabilities are foundational, new priorities may emerge over time within the scope of this role.
Watch: Career Advice
Similarly, easy access to the breadth of our digital assets is an unlock to scaling rich content for personalization as well as a foundational building block for developing a robust content testing and optimization platform.
Responsibilities:
Centrally managing, advancing and growing Gap Inc. personalization capabilities across site and outbound marketing channels, including:
Influencing and defining the common vision and strategy around personalization across all brands and gaining executive level buy-in.
Securing resources and budgets to effectively support our personalization vision and strategy.
Managing a cross-channel working group to further define and develop the roadmap, metrics for success, and test plans for our personalization efforts for Gap Inc.
Partnering closely with various stakeholder groups including brand marketers, product management, analytics, consumer insights, loyalty, and store operations to ensure ideal customer experiences and results.
Defining clear objectives and priorities for personalization efforts and regularly presenting progress and performance to executive leadership.
Maintaining strong knowledge of marketplace trends, solutions and vendors to focus our resources on the most effective methods for continually advancing our capabilities.
Sharing best practices and acting as a thought partner to the brands on capability adoption and operating model.
Developing and managing a center of excellence for digital asset management, including:
Defining the Digital Asset Management governance model and ensuring ongoing engagement with key stakeholders.
Creating the business case for ongoing digital asset management investment and ensuring buy-in and commitment from relevant leaders across Gap Inc.
Ensuring priority requirements of key users are understood and met to fully gain the intended benefits of an enterprise digital asset management solution.
Ensuring successful adoption and ongoing management of an enterprise digital asset management platform across Gap Inc. which requires not only the right technology, but process and workflow definitions, user training and guides and adequate change management.
Continually working to implement related best practices for digital asset and content management and optimization across the organization.
Serving as a key relationship manager for vendors of content / digital asset management solutions.
Qualifications
10+ years of experience in marketing, focused in one or more of the following areas: digital marketing, personalization, creative development, digital asset & content management, and customer analytics.
5+ years of building and leading high performing teams.
Deep knowledge of retail and ecommerce operations.
Working knowledge of personalization technology including customer recognition, modeling, segmentation, testing and journey map tools.
Experience with digital asset management systems including metadata, taxonomies, and best practices for permissions and workflows. Adobe AEM software experience a plus.
Results-driven, self-starter who is comfortable operating independently to drive progress and achieve objectives across broad stakeholder groups.
Creative and resourceful, with a proven ability to align stakeholders around a vision and drive forward its success.
Experience working closely with executive leadership.
Strong business acumen, and superior written, verbal and presentation skills.
Retail or CPG industry experience required with a demonstrated ability of taking a “customer-first” approach.
Bachelor’s degree. MBA desired, but not required.
Send To A Friend
Posts
