Marketing Dirctor McDonald's Atlanta

Job Description: • 2-minute read •
In partnership with the VP/General Manager, QSC-VP, Regional Leadership Team and Owner Operator leadership, the Regional Marketing Director helps develop, lead, execute and achieve the regional business plan. With the General Manager as strategy sponsor/owner, the Regional Marketing Director is responsible for ensuring strategic integration and alignment across each of the functional disciplines.
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The Regional Marketing Director provides strategic leadership and oversight of the marketing function for all Co-Ops within a region’s geographic area. Outside of the region, the Regional Marketing Director influences the direction of National and Divisional marketing. Key customers include Regional Management, Co-Op Owner/Operators, marketing agencies, National/Regional staff and Restaurant Management.

This position resides in Atlanta, GA.
Responsibilities
§ Maintains and strengthens the McDonald's brand position (market share, preference, business results) in regional geography and other areas of responsibility. Is the gatekeeper of the brand within the region.

§ As part of regional leadership, participates in and helps lead RLC and regional business plan development in alignment with the US Plan to Win, execution and results management.

§ Is regional subject matter expert (partnering with regional Consumer and Business Insights) on economic indicators, competitive strategies and industry trends.

§ Leverages business research and business indicators to help develop regional business and marketing plans.


§ Strategic leader of all Co-Op marketing and public relations/communications plans, specifically: sales/guest count targets, creative strategies/briefs and media and messaging strategies.

§ Directly manages at least one larger regional income generating Co-Op.

§ Participates in and supports the marketing Manager(s) and Supervisor(s) in strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of all Co-Op business plans (includes advertising, promotion and public relations) to achieve annual goals.

§ Identifies and utilizes available resources outside of the Region to aid in the development and execution of the Region’s/Co-Op business/marketing plans.

§ Maximizes success of the system plan by ensuring it is understood by regional Owner/Operators, staff and agencies.
Minimum Requirements

5 to 7 years of Marketing experience at the Director level
Experience with Marketing Agencies
Bachelor's Degree in Marketing, Master's preferred
Quick Service/Quick Casual Industry experience preferred

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