As Group Director, Communications Design you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are responsible for ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.
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Your experience across clients, categories and audiences means you are brilliant at seeing connection opportunities and ideas immediately within briefs. Your involvement and team guidance ensures brilliant strategy becomes impactful design. Across your client group, you are well versed in the business opportunities and challenges of your key clients. You are up to speed on their audiences and categories, and what this means for consumer behavior. Working together with the Initiative strategist, and key partner collaborators (clients, brand teams, brand strategists etc.) you are able to provide strong strategic counsel to your design leads on how to execute against a particular brief.
Your role is to champion, demand and push integration, connectivity and the communications idea hard – stress testing every encounter to be as great as possible to create a holistic impact that is required to create market leading work.
Essential Functions
Client
Act as lead design counsel for clients at key periods (eg. annual planning) or across key projects (eg. New launches)
Responsible for communications design product excellence across major planning initiatives across designated client base
Internal
Responsible for team’s adoption of best in class communications design approaches and innovation, and adherence to planning process
Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach
Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)
Responsible for best in class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision
Responsible for ensuring team is effectively resourced, and talent has the right training and support to operate at the required level
Commercial
Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team
Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments
New Business
Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, integrating with partnerships & SBU’s on curated solutions
Qualifications
Education:
Bachelor degree in related field or equivalent work experience
Work Experience:
10+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
5+ Experience leading, managing and motivating a team
Skills:
Category or audience experience as relevant per assignment
Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
Ability to ensure consistency and best practices across all projects; strong project management skills
Strong organizational, analytical and leadership skills
Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
Ability to assess client needs for utilization and development of planning and research tools and resources
Excellent communication skills both written and verbal
Strong experience/involvement in new business planning and presentations skills
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