The Director of Video Revenue Strategy & Ad Product is the senior role responsible for all Video advertising revenue at the company. This role serves as the critical bridge between the NY Times Video group and the Advertising department, overseeing the company’s video ad revenue strategy, go-to-market planning, ad product creation, ad packaging, pricing and sales training.
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This highly collaborative role will work across all parts of the Video organization in addition to Sales, Product, Technology, Design, and the Newsroom to deliver results.
Role:
Lead the conception, development and launch of all new Video ad experiences and offerings both on the The New York Times platform and all external platforms (particularly social platforms)
Outline and deliver on all business requirements of these experiences, from pricing to productization to positioning and go-to-market strategy
Work closely with the Strategy team to assess new ad-related platform, partnership, tool and product opportunities in the market
Act as primary liaison with newsroom’s content and programming lead
Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards to manage business health and sales strategy
Own–alongside the head of Video Product–the discovery and research phase for new Video ad initiatives (market sizing, user research, tech and resource considerations) and all dimensions of Product definitions
Collaborate with creative and business team leaders (Edit, Video, Design, Dev, Creative Strategy, Production, Pricing, Legal) on refinements to existing products and the development of new products
Effectively socialize the product internally and provide training to the Sales, Planning and Creative Strategy groups
Serve as Sales facing lead as needed on client calls to represent all video ad offerings
Define, update, and communicate the Advertising Product roadmap on an ongoing basis, to stakeholders in the Video and Advertising departments
Partner with Ad Ops on every phase of new product development and release
Work with cross-functional stakeholders to outline requirements, design needs, business rules, and specs for ad products
Key outputs:
An innovative, differentiated array of video ad offerings designed to meet the needs of our most thoughtful, forward-thinking advertisers
A clear strategic plan for growing short- and long-term Video ad revenue
Leadership on all Video group strategic planning as it relates to ad revenue
A well-trained sales staff capable of selling our entire suite of video ad offerings
An Advertising and Video group well-versed in all major trends and developments in the video ad market, particularly among our key partners and competitors
Critical Skills:
Deep knowledge of social platform promotion, video publisher best practices, video ad industry standards, and state-of-the art programmatic, syndication and retargeting tools
Proactive and disciplined self starter with innate curiosity for learning new things
High degree of emotional intelligence and ability to build partnerships across the org
The ability to effectively prioritize projects and produce results in a fast-changing environment
Strong creative problem solving and a knack for finding solutions in tricky, on-the-fly situations
A sense of humor, perhaps?
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