MediaMath is currently seeking a Director with exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimization. In this critical role, this person will become well versed on how media campaigns are managed using MediaMath’s proprietary TerminalOne and optimization engine.
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*Please include a cover letter in your application*
Responsibilities:
Directly manage a team of Specialists/Senior Specialists/Lead Specialists
Become an expert at using MediaMath’s proprietary TerminalOne platform
Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
Become the senior escalation point for performance-based dialogue on certain MediaMath accounts
Oversee a team responsible for day-to-day yield management across a variety of MediaMath clients, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
Lead and participate in a variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
Manage a research/testing plan, with support of your team
Develop a full understanding of complex trading concepts and appropriate TerminalOne products
Lead internal office hours and other knowledge sharing efforts
Develop productive working relationships with other MediaMath specialized delivery groups
Lead the codification and communication of shared best practices across the Global MediaMath teams
Develop strong understanding of MediaMath’s products, opportunities & internal processes
Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
Provide feedback and input for Product Development efforts
Provide guidance to Marketing on a variety of thought leadership efforts
Qualifications:
Requirements: The ideal candidate will possess the qualifications below.
Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Finance, Engineering, Statistics, Physics, etc.).
6+ years of experience applying analytics in a business environment (ideally in Consulting, Media, Marketing, or Finance), e.g., marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric modeling, etc.
Experience managing high-performing analytical teams
Capable of independently leading client conversations
Experience working with large data sets and understanding of analytic methodologies for evaluating data
Proven ability to think creatively about challenging analytic problems
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills – ability to distill key ideas for a non-mathematical audience
Proven ability to work with and influence cross-functional teams
Comfortable working in a fast-paced, fun, and entrepreneurial environment
Strong knowledge of MS Excel and familiarity with SQL or other data manipulation tools
Desired:
Experience trading media in a platform (e.g. DSP, SSP, etc)
Experience with marketing campaign design, campaign management, and analysis preferred
Experience with or understanding of online advertising preferred
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