Director Digital & SEO Marketing Audible Newark

Job Description: • 2-minute read •
Audible seeks an experienced marketing professional to help re-imagine how Audible leverages content (including audio), social media, and SEO to drive and convert traffic. The ideal candidate will have a track record of success driving millions of monthly visits from free traffic sources and converting a large percentage of those visits. This individual will oversee the coordination and optimization of marketing tactics – including link-building, social media, viral marketing, and content strategy – that impact SEO.
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They won't be afraid of digging into large sets of data to spot trends and opportunities. Beyond that, they’ll be very strong at analyzing Audible marketing and promotional efforts from all aspects in order to help the Audible SEO Product and Engineering teams discover, prioritize, and execute on free traffic improvements, both tactical and strategic. In this role you will have a mix of responsibilities including running hands-on experiments, using data analyses to scale successful experiments and ideas, and come up with new ideas to grow your market-segment. This role will report to the VP, Audible Marketing.
Job Requirements & Responsibilities:
Develop and drive SEO business plans for free traffic generation and conversion, informing the full spectrum of digital marketing disciplines including SEO, social, and content marketing.
Create frameworks for tactical execution of free traffic strategies, including link building and viral strategies.
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
Understanding prospects and customers and providing inputs to optimize content across key steps of customer journey.
Engage and closely collaborate with the Product and Tech teams to drive customer experience improvements.
Manage and drive SEO reporting constructs, develop and present weekly updates to demonstrate the impact of company’s investment to senior management.

Basic Qualifications

10+ years of experience in digital marketing, conversion, and testing.
Experience partnering with an in-house SEO team or interfacing with an SEO agency
Experience working with product and technical teams.
Superior verbal and written communication skills.
Strong analytical skills, including strong ability to identify and solve ambiguous problems.
High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
History of teamwork and willingness to roll up one’s sleeves to get the job done.
Bachelor's degree required.
Preferred Qualifications

Familiarity with membership marketing and business dynamics
MBA

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