In this role, you will be tasked with delivering data solutions for Viacom Vantage clients by designing and implementing data-driven campaigns from pre-sales pitch design to segmentation strategy to on-boarding to campaign management to reporting and analytics.
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Work with Vantage prospects and clients to understand their strategic approach to customer segmentation
Build and deliver custom segmentation approaches that map to client objectives, including recommended data sources, segment sizing and segment qualification
Manage all onboarding of advertiser first-party CRM or DMP segments with partners to ensure smooth creation of Vantage virtual networks
Define and measure advertiser KPIs and how they are impacted by Vantage campaigns
Own the overall reporting and measurement rhythm for Vantage clients, including design and delivery of performance reporting and ROI measurement
Basic Qualifications
Proven experience, thought leadership and results leading ad tech, programmatic and/or data science products within digital media, online video or television over the past 7+ years
A deep understanding of customer research, audience targeting and advertising business models, both current and emerging, with proven experience translating partner needs into product execution
Experience in data science, specifically around applications in marketing and/or consumer segmentation and advertising
Technical fluency in the fundamentals of digital, programmatic and/or television advertising, including working knowledge of systems for planning, delivery and reporting on media across multiple channels
Experience in designing and/ or supporting analytics and measurement systems for media, including underlying data collection, aggregation and presentation
Understanding of advertising and agency ecosystem in television and/or digital
Additional Qualifications
Master’s degree preferred
Passion for problem-solving and the ability to find answers to difficult questions – the sort of answers that others might struggle to find
A track record of exceptional partnering across a wide-array of internal business groups, agencies, executive stakeholders and execution partners
Strong written and oral communication skills, including experience building and leading presentations as well as creating product documentation (user guides, FAQs)
Experience in visual presentation of information and visual communication
An entrepreneurial approach with a bias for action that is passionate about building businesses within a fast-paced environment, while changing the way partners perceive our brand and our product
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