You will lead projects from early developmental work, guiding the Originals production teams on creative direction, through to developing insight to support marketing campaigns for launch. Your focus is the global marketplace, so an appreciation of International nuances and your relationship with the regional divisions will be important.
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Ideally, you have spent much of your time delivering incredible consumer insights and have been frustrated by the lack of understanding within your organization for the value these insights bring. Netflix believes in research data and we use it to inform our decision making. We are your kind of people.
Reporting directly to the VP, Consumer Insights, this is an exciting role with plenty of room for entrepreneurial development as we build and bring our product to the rest of the world.
We seek an individual who sees themselves in the following descriptions:
Can flourish in our unique company culture
Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making
Has a strong voice in setting strategy and identifying new directions
Has a depth of experience in developing strategic insights to inform creative marketing campaigns
Has worked with content teams in early development work for film or series (or both)
Can see patterns in numbers and distill information into actionable insights for a marketing / content team
Can go beyond what the consumer says in qualitative research and deliver strategic insights that transcend the ‘he said, she said’ of it all
Is brilliant at bringing the voice of the consumers into the room in a way that has direct and immediate impact on the business.
Works effectively and enjoys the interplay across cross-functional teams, such as marketing and product development
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately. Has a quick intelligence, is fast on the feet, and quickly responds to inquiries and questions.
Understands the essence of what connects consumers to entertainment brands
Wants to be part of translating that connection into a deeper knowledge of a consumer’s path to purchase
Believes there is a better way to apply their consumer insights than dealing with internal politics and decision by committee
Has experience of building and leading a team in a fast paced and evolving environment
Has the confidence and maturity to think freely and act responsibly
Essential qualifications:
10+ years of consumer insights experience, preferably within a network or studio environment. Experience at a senior level within agencies is also welcomed
Have managed others in a fast paced environment
Experience in both qual and quant - comfortable with the both equally
University Degree, Post Graduate qualifications preferred
Be ready for an all-embracing thrill ride in a unique space where what we say really matters (and we are invited to talk A LOT)
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