The Talent Solutions customer marketing team is responsible for empowering our B2B customers to be more successful in their jobs, accelerating revenue for LinkedIn and deepening LinkedIn’s relationship with key decision makers.
Responsibilities:
Develop customer marketing strategies with a focus on the SMB segment and priority industry verticals to drive upsell/cross-sell and deepen customer relationships.
Develop deep customer empathy and understanding for the challenges and triumphs that our decision-making audience encounters. Create compelling stories that resonate with that audience.
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Develop automated programs that deliver the right messages to the right audience at the right time, leveraging LinkedIn data and lifecycle marketing techniques.
Contribute to big idea integrated marketing “moments” to engage, delight and inspire our customers.
Partner cross functionally with stakeholders including international marketing teams, marketing operations, product marketing and sales leadership to align marketing, business and customer priorities.
Manage a full customer marketing funnel from customer engagement to lead creation to deal close.
Measure and forecast business impact.
Basic Qualifications:
BA/BS degree or equivalent experience
5+ years of experience in marketing and/or business strategy
Preferred Qualifications:
Marketing experience in an online B2B business with a track record for driving growth (preferably SaaS customer or lifecycle marketing)
Familiarity with the latest digital B2B marketing and selling concepts
Ability to frame insights and communicate recommendations simply and effectively
Experience influencing cross-functional teams to achieve shared objectives (product, marketing, sales, creative, planning, etc.)
Strong messaging, content development and writing skills
Strong analytical skills to measure and optimize programs
Ability to thrive in a dynamic, fast-paced environment
Experience with CRM automation tools (e.g. SalesForce.com), marketing automation platforms (e.g. Eloqua), and analytic tools (e.g. Tableau)
Experience with audience and market strategy
Familiarity with the talent field and how organizations attract, hire and retain top talent
MBA from a top-tier program a plus
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