Storyteller. Content Creator. Project Manager. Original Thinker. Problem Solver. Sound like you? If so, why aren’t you here already?! The Director, Branded Content - Execution is a strategic lead who partners with the pre-sales integrated marketing team to deliver custom programs with a focus on branded content for key advertisers. You’ll create strategy, manage workflow and serve as the liaison between advertising clients and the sales organization. From video, native, branded stories and social, you’ll lead all of our efforts, post-sale.
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Execute a range of integrated marketing programs for About’s IDEA Studio, the in-house creative marketing team, from kick-off to recap
Use project management tools to ensure custom content is produced on time and within budget
Serve as primary liaison between clients and internal teams to align vision for programs and facilitate timely execution
Partner with internal teams (Design, Dev, Ad-Ops, Sales, Creative Strategy, Video, Social, Legal) to create content; ability to take a concept and develop a clear roadmap for success
Develop and optimize processes for all post-sale program execution, from timelines to contracts
Understand performance metrics and manage campaign performance and reporting; provide post-campaign recaps to clients
Manage 2 direct reports
ABOUT You:
6+ years of related experience, team management experience is preferred
Possess digital experience and industry knowledge
Ability to think conceptually and execute exceptionally
Ability to convey confidence and authority to senior clients
Familiarity with measurement tools and vendors such as comScore, MOAT, TeamGantt and Polar is a plus
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