Friday, November 21, 2014

Account Director - AOL Video - AOL - New York


Job description
Named by Digiday 'a video powerhouse', AOL Video is the #1 premium video distribution platform on the web with 5.1billion monthly video views, over 2000 publisher partners, 2 Emmy nods and a bleeding-edge technology stack. AOL Video is quickly blazing a trail towards total domination in the video space and we’ve created the largest premium video ecosystem in the industry, enabling our clients to reach and connect with audiences at scale.

We’re looking for a proven thought-leader to join our high-performing video sales team. The Account Director will drive the video sales strategy across a portfolio of accounts, bringing a keen understanding of the video ecosystem and market dynamics. He/she will leverage this knowledge to articulate a strategy that creates clear product differentiation for our partners and drives organic growth in incremental new business. He/she will capitalize on his/her innate understanding of the content production lifestyle and the full stack offering of premium content at scale with Adap.tv’s programmatic capabilities, to ideate and sell creative marketing programs across AOL ON, Be On and Adap.tv.

Responsibilities:
Identify and sell significant, strategic video campaigns across a variety of categories, working closely with a team of cross-functional stakeholders within AOL
Develop creative and innovative marketing programs and solutions leveraging our premium in-house production talent
Ability to see “bigger picture” and effectively position video strategically through all AOL properties and offerings
Act as brand advocate and thought-leader within the broader market
Identify highest value potential opportunities
Lead strategy and creation of product specific custom opportunities, including content and editorial
Understand implications of product’s value proposition against competitors by category, as well as understand implications of product roadmap for client objective
Conceive of diverse media solutions and campaigns to maximize business impact
Drive overall video strategy across your portfolio of brands and agencies
Understand, measure and report on KPIs in video space
Think creatively and work collaboratively with clients and internal stakeholders; sales, business development, marketing strategy and account services to help clients achieve goals

Requirements:
5+ years relevant experience in the video space across content and technology
Broad industry knowledge across online advertising, content syndication, and advertising technologies with a focus on TV, mobile and digital video content
Proven track record of closing strategic deals and exceeding revenue objectives within complex/changing or new business environments
Ability to use deep understanding of customers business to shape thinking and steer sales conversation
Strong relationship development skills and follow through with accounts
Excellent communication skills and the ability to translate technical benefits to advertising media decision makers
Ability to prioritize with a high degree of comfort managing multiple initiatives and working with senior leaders across the organization
Bachelor’s degree or equivalent experience
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