Director - Global Ecommerce Product - Benefit Cosmetics - San Francisco

Job description
The Benefit Ecommerce Director is responsible for running and growing the ecommerce business. The Ecommerce Director utilizes all resources and tools available to create the best possible customer experiences, financial performance, and growth for Benefit’s ecommerce channel in the US. (The US ecommerce site also sells to several international markets that are not large enough to have their own ecommerce presence.)

This individual directs our ecommerce marketing programs, plans promotions, and develops experiences in order to acquire new customers for ecommerce and build loyalty for the channel. A critical aspect of the role is evolving our customers’ experience online to reinforce the Benefit brand for visitors who buy, or who just browse online.

This person will have a significant quantitative focus on testing and improving site activities, conversion behavior, customer retention and purchase trends amongst customers in order to build business, and is ultimately responsible for driving the business to achieve monthly sales objectives.

This is an ideal job for a person with a strong left brain / right brain balance, looking to leverage both abilities daily.


The Ecommerce Director leads and manages the Ecommerce department, and reports to the VP, Digital Experience & Commerce. This individual will also collaborate and share ideas and program information with our international teams as we launch new ecommerce initiatives globally, and will drive enhancements for our ecommerce features.

Essential duties and requirements:
US Ecommerce Management
Direct the US ecommerce channel’s sales, productivity, and profitability through analysis, ideation, and management.
Leverage merchandising and content expertise to help develop a best-in-class web experience that maximizes our conversion opportunities and encourages more site visits.
Devise and manage lifecycle marketing campaigns to maximize sales and retention from our existing customer and prospect base, with support from our database marketing analyst.
Develop our ecommerce marketing calendar with an understanding of the company’s overall digital and marketing calendars and product strategy.
Concept and collaborate with the team to develop promotional programs to increase sales, retain existing customers, and encourage more and better return visits.
Oversee the selection of relevant beauty content on the Benefit Cosmetics website and Benefit Cosmetics ecommerce emails.
Concept and collaborate to develop online tip and trend content that will encourage return visits to the web.
Devise and manage the merchandise plan for our online markdown, gift and liquidation strategy for discontinued products.
Collaborate on retailer website calendars (e.g. Sephora.com) to increase overall awareness of best merchandising practices and to build the Benefit brand through these partner channels.
Work closely with Benefit Logistics Center and 3rd party fulfillment operations to ensure direct marketing inventory quantities are maintained at optimal levels to maximize sales and promotional opportunities.
Work with our customer service team to set policies and strategies and drive high quality customer care appropriate for a premium brand.
Manage, lead and develop ecommerce team and vendors to achieve our goals.
Manage the department’s budget in order to achieve operating profit goals.

Global Product Management
Lead the evolution of our ecommerce & web site systems, functioning as global product manager.
Monitor advancements in ecommerce & the digital industry, as well as competitive landscape, for opportunities to improve our business.
Evaluate & identify business opportunities to improve the performance of our sites as both a brand building and ecommerce sales tool.
Evaluate and prioritize opportunities, whether they are new functions, content types, systems or technologies, globally. Conduct quarterly reviews of opportunities and efforts underway with our international ecommerce leaders.
Define high level business requirements for new opportunities, working with internal stakeholders as well as 3rd party vendors.
Act as business stakeholder in vendor selections and progress reviews on prioritized global projects. (Actual projects will be led by our Project Managers or Producers as assigned.)

All other duties as assigned.

Desired Skills and Experience
The ideal candidate will have experience managing ecommerce within a multi-channel company.
All candidates must have 5+ years previous experience in digital marketing, online retail, product management or product development, with a strong track record working in the digital space, and a strong vision for the evolution of the space.
Demonstrated ability to manage a p&l or line of business. Core operational strength and the ability to make the right budget decisions to drive business success.
Demonstrated experience managing quantitative information in order to drive business decisions.
The ability to leverage proven customer acquisition and retention strategies, and a drive to understand and anticipate customer needs.
A deep understanding of social media and how it is changing customer behaviors online.
Ability to incorporate a strong aesthetic sense into our work, to evaluate copy, and to align marketing messages for a superior customer experience and brand communication.
Demonstrated ability to lead, manage, develop, and grow teams and to be inspiring to others.
Strong organizational and planning skills.
Ability to communicate clearly both verbally and in writing.
Analytical skills to draw conclusions from sales reports, web analytics, and other systems.
Ability to work well across the organization and with 3rd parties.
Experience in cosmetics, luxury, fashion, and/or consumer packaged goods a plus.

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