This job contributes to Starbucks success by leading the development of brand and product strategies and executional plans to deliver financial and business objectives for Starbucks ready-to-drink beverages in channel development. This position is responsible for creation of marketing and media programming, innovation and driving cross-functional support and for the plans and product launches. This position effectively partners with the North American Coffee Partnership (NACP) general manager and leadership team, and develops direct reports and brand team members.
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Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Leadership - Works cross-functionally and with the brand team to grow share, build the brand and achieve financial objectives:
Setting goals for the work group, developing organizational capability, and modeling how we work together. Identifies and communicates key responsibilities and practices to ensure effectiveness of immediate team of direct reports.
Builds strong relationships within a matrix structure to ensure alignment, achievement of business objectives, marketing message consistency and adherence to brand guardrails.
Develops the marketing vision and strategies for promotions and programs. Directs and oversees the implementation of marketing programs and media to ensure achievement of business objectives.
Leads development of strategies for brand(s)/category(s).
Leads and mentors cross-functional teams to develop products, programs, and plans and enhance knowledge of business and marketing fundamentals.
Leads integration of financial activities, including planning, forecasting and business analysis, to drive brand/category planning and strategies.
Communicates brand/category direction to internal and external partners. Cascades important time sensitive information to direct reports, peers, and leadership.
Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results.
Develops long-term brand strategies and plans including annual brand plan and five-year strategic plan.
May evaluate potential business partnerships, negotiate alliances and manage ongoing relationship with alliance partners, including measurement of operating performance and delivery of shared business objectives.
Collaborates with internal and external strategic business partners to develop joint marketing strategies, ensuring they are integrated with the plans of other business channels.
Plans and manages team processes and practices to ensure that marketing programs are aligned with company business goals and objectives.
Continuously drives to revitalize product portfolio through line extensions, innovation platforms and customer product development.
Business Management - Providing brand management expertise and executing marketing responsibilities:
Overall accountability for brand/category P&L and delivery of financial targets.
Development and oversight of annual operating and marketing plans.
Ongoing management of brand/category performance; identification and execution of topline and margin optimization.
Work closely with R&D and Supply Chain to develop and deliver products/platforms as well as ongoing supply management.
Builds and maintains business relationships with strategic business partners.
Product Innovation - Leading the development of new products and product-related opportunities:
Define and lead the evaluation, development and implementation of innovations.
Lead and oversee the strategy reflecting competitive and consumer trends and customer needs. Ensure that innovation funnel /roadmap supports growth aspirations and reflects current business and competitive trends.
Oversee platform / product positioning ensuring relevancy across or within markets and or channels.
Partner with SCO to define the global supply plan to deliver capacity and cost reduction.
Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams:
Challenges and inspires team members to achieve business results.
Conducts and ensures the completion of performance reviews.
Ensures partners adhere to legal and operational compliance requirements.
Oversees training and development of partners directly and indirectly managed.
Makes effective staffing decisions.
Provides coaching, direction and leadership support to team members in order to achieve partners, business and customer results.
Summary of Experience
Bachelors degree or 4 or more years of US military experience
5 or more years of experience in a role supporting marketing, brand management or product management
5 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
Required Knowledge, Skills and Abilities
Strong organization and planning skills.
Strong presentation skills.
Strong financial acumen.
Ability to balance multiple priorities and meet deadlines.
Ability to influence others.
Strong knowledge of marketing vehicles and marketing fundamentals.
Must be able to work in a matrix environment; able to collaborate effectively cross functionally.
Strong cross-functional and team leadership.
Strong interpersonal skills.
Ability to communicate clearly and concisely, both orally and in writing.
Ability to work both independently and as part of a team.
Strong problem-solving abilities.
Strong analytical and technical skills; comfortable with syndicated data.
Functions effectively with ambiguity.
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