The Director, SAP Digital Site Analytics reports into the Business Unit strategy team and eventually to the COO of the organization. S/He is part strategist, part analyst and part technologist, responsible for designing and driving end-to-end SAP Digital ecommerce analytics. The individual entrusted with this role is expected to analyze data to provide visibility to the business; continuously defining and testing hypothesis to identify roadblocks in customer experience, and work with internal technology teams to drive platform improvements.
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EXPECTATIONS AND TASKS
Drive the end-to-end analytics of SAP Digital properties, from the “what”, “how” and “when” in order to arrive to the “why” ultimately delivering insights to the business.
Be the go-to person for business to define and embed web analytics across experience, marketing and processes initiatives, ensuring information/data needs are up to date and support measurement of the designed customer experiences.
Proactively build hypothesis and multi-dimensional analysis to understand which combinations (and micro-combinations) of information about the user and the user’s experience with SAP drive results that are a) worse than site average and b) better than site average to inform personalized changes to user experience and go-to-market strategies.
Translate business requirements into specific web analytic system (i.e. Adobe Analytics, Google Analytics) requirements. Manage the end-to-end cycle spanning system requirements creation, planning, prioritization, completion and testing to ensure business goals are accomplished.
Continuously collaborate with product and IT teams to improve analytics related processes – grooming sessions, prioritization and testing and to stay abreast of development and web release schedules.
Enable key areas of the organization in the production of basic analysis to answer questions related to specific areas of their business. Serve as a power user of analytics tools (i.e. Adobe Analytics). Train the trainer when required.
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
Bachelor’s degree in Engineering, Computer Science, Math or equivalent required. MBA desired
Collaborative; able to work with cross-functional teams bridging the gap between business and technical teams in analytics
Proficient at Adobe Analytics from a user and technical perspective to manage the implementation of technical requirements in support of go-to-market initiatives
Interest tackling challenges and rolling up your sleeves with attention to detail and persistence to get things done
Interest in startup culture yet able to navigate and succeed in large company environment
WORK EXPERIENCE
6-10 years of professional experience in digital marketing, ecommerce or product organization with a focus on web analytics
Experience in working with business, product and technical stakeholders in the creation, management and completion of web analytics requirements. Understanding of agile methodology a plus
Ability to work with intercultural and virtual teams distributed across time zones in matrixed organizations
Understanding of systems architecture, customer experience and processes
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