Reporting to the Head of US Retail and iShares Marketing and working closely with the Global Chief Operating Officer of GMC, the Business Manager - US Retail and iShares Marketing will bring leadership, vision and creativity to driving marketing strategy, planning and operations for the US marketing function and Global iShares Marketing.
Watch: Career Advice
• Ownership of the marketing strategic planning process, delivering short and long term marketing strategy and driving the development of an annual marketing plan that is aligned with the business priorities and objectives.
• Elevating the quality of strategic thinking and strategic planning across the US and Global iShares marketing function.
• Driving marketing budget setting and optimal budget allocation across marketing priorities and channels.
• US and Global iShares Marketing budget tracking, reporting and forecasting.
• Driving the Marketing Investment Committee and Quarterly Business Review process and development of all deliverables for US and Global iShares Marketing
• In partnership with Sourcing and Vendor Management and GMC Operations, manage US and Global iShares marketing agency and vendor performance reviews and cost management in order to elevate the quality and value of all vendor contributions to BlackRock
• In partnership with the Marketing Research team, coordinate the management and optimization of the US marketing measurement framework to ensure the contribution of marketing to the business and brand can be effectively tracked and reported, and all marketing activities are optimized in response to findings
• In partnership with the Marketing Research team, coordinate US competitive tracking, analysis and synthesis of implications for US Marketing to inform the consistent delivery an industry leading marketing approach for BlackRock and to enable a strategic response to competitive actions when necessary
• Lead ad hoc strategic business and marketing projects for the Global CMO iShares and Head of US Retail and iShares Marketing to enhance functional performance and marketing’s contribution to the business
• Coordinate functional reporting and communication with Global Marketing Leadership and the Global Executive Committee
• Coordinate agenda design and content development for Marketing leadership and townhall meetings
• Act as the primary functional liaison with key functional partners: finance, sourcing and vendor management and human resources
Skills and Qualifications
• Results oriented leader with 15+ years of progressively responsible business experience and a proven track record of driving strategic initiatives and leading high performing operations teams
• Experience working in financial services and marketing in a global, matrixed organization
• Bachelors degree required, an MBA is preferred
• Excellent leadership capabilities and demonstration of experience developing and scaling high performing teams
• Strategic thinker and thought leader with a mindset of innovation and intellectual curiosity
• Agile, adaptable and flexible leader
• Collaborative team player
• Excellent “end to end” project management demonstrating the ability to drive from strategy to seamless deployment
• Application of a strong data and analytics capability to inform strategy and measure marketing effectiveness and ROI
• Experience defining and managing significant marketing budgets
• Strong executive presence and ability to be effective with senior stakeholders
• Demonstrated tracked record of driving transformational change and building cultures of excellence
Send To A Friend
Posts
