The Director of Product Management is the pivotal marketing role in the Business Group that drives creation of solutions (integrated combination of products and services) from idea to market. The Director of Product Management is accountable for defining, launching and building profitable product solution platforms that transform healthcare. They work directly with R&D and other marketing functions to ensure the products/solutions are developed to the feature and price specifications that each target market segment demands. The Director of Product Management owns the product lifecycle from concept phase through development and launch and eventually, end of life. The Director of Product Management is required to have deep expertise in market segmentation, product strategy, competitive strategy, and product development.
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· Develop and maintain a needs-based customer segmentation for their respective solution across global markets (supported by Market Intelligence)
· Help define product platforms that support growth, product evolution by bringing customer insights
· Work across R&D, Services and Operations to develop integrated offerings that meet the needs of priority customer segments, tailored by market
· Set value-based price corridors and guidance for products/solutions
· Coordinate pricing across product lines to ensure profitable growth
· Develop channel strategy for each offering by markets
· Develop business cases for new products and services for consideration in the portfolio management process
· Develop business requirements for new product and enhancements to existing products; work with R&D on functional specifications and feature/function prioritization
· Work with Field Marketing to enable the market sales teams(e.g., conduct presentations ahead of new product launch)
· Conduct customer executive presentations, coordinated as part of sales campaigns with priority customers
· Manage external analyst relations (e.g., presentations) for their products and offerings
· Drive overall execution of development and launch of products/solutions in all markets as part of a cross functional business team including BG/BIU Management, Sales, Field Marketing, Operations and Finance
· Own development of global new product/solution training content
· Manage contractual strategic partnerships with third-party integrated solution providers; key strategic customers/KOLs; and as appropriate, complementary solution providers
· Develop and maintain five-year strategic vision for product roadmap (for internal stakeholders and customers)
Your team
Critical Linkages:
· BG GM
· Clinical Marketing Specialist
· R&D
· Clinical Science
· Market Leadership / Sales
· Services Marketing
· Field Marketing / Market Intelligence
· Operations / Service Operations
Reporting Relationship:
· Reports to Business Leader, General Imaging, Ultrasound
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