Create, conceptualize and articulate the 3 year PayPal brand plan - including all the key strategies to meet our global brand ambitions as set out in the Business strategy. This needs to be agreed and supported by the business in terms of budgeted and integrated into the wider marketing & communications plans globally and within region
Watch: Career Advice
Engage and partner with the world’s leading brand thinkers to help us innovate and drive our brand into new areas of everyday life and new audiences - living our brand personality and creating the brand behaviors that will make PayPal a leader in the Interbrand Top 50 global
brands by 2020
Lead the brand management process - focused around the annual brand plan so that the tactical execution of the 3 year strategic plan is being actively delivered, measured and fed back into the planning process
To create and lead the “engine room” for delivery across the Brand Strategy and Development function – running and pace-setting the entire set of brand activities from strategic to executional to ensure we are meeting our commitments to regions, other functions and to the business goals
Send To A Friend
Posts
