This Vice President will lead our Business + Social Purpose (B+SP) practice in Seattle and Portland, working closely with Edelman leadership in the PNW region as well as our B+SP leaders across the US. Our B+SP practice helps clients engage with their target audiences through developing initiatives that demonstrate their commitments to social and environmental issues that align with their brand and business operations. The practice addresses the purpose, CSR, sustainability and citizenship needs of corporations, brands and NGOs. We employ our Social USP and other proprietary methodologies and research to develop integrated business and communications strategies and solutions for commercial success and social impact, all within a communications-marketing context.
Could there be a better place to make an impact?
S/he will have led purpose-centric work in support of corporations, brands, non-profit organizations and even trade groups. The successful candidate will have a strong background on a diversity of issues ranging from social equality and social entrepreneurship to employee engagement and the environment.
Agency experience is preferred, especially those rooted in communications marketing, public relations and strategy consulting. Ideally, he/she will have worked within an agency/consultancy and will have a combination of the above experiences with the common thread being a record of success in delivering solid business development, measurable results for clients and the social issues they support through highly creative programming, and strong leadership to their team.
Finally, successful candidates must have experience in the following areas: primary and secondary research, innovative program creation and execution; partnership development and deep knowledge of the social/environmental issues/NGO landscape; stakeholder engagement with employees, consumers, communities, government officials and influencers; traditional, digital and experiential marketing communications; and program measurement. Overall, the candidate is a passionate storyteller!
RESPONSIBILITIES
A vice president is responsible for the leadership and overall direction of an account team or group as it relates to client service, staffing, training, organizational development, and quality control. S/he will work to thoroughly understand Edelman’s various consulting processes/approaches and global capabilities, be able to demonstrate the value of these offerings to clients, and lead all aspects of their planning and execution. S/he also will lead and/or contribute to the winning of new client business. Expected competencies include:
Build and expand the Business + Social Purpose practice in the PNW region by leveraging your personal network and Edelman clients
Demonstrate industry leadership in and keen understanding of trends in corporate citizenship, brand purpose and sustainability
Share knowledge and intelligently inform client programming and counsel in the larger Bay Area Corporate & Public Affairs team
Manage, develop, and motivate team members and thoughtfully recruit new employees to strategically strengthen the local practice; help foster the unique culture the team has created in the PNW region
Set achievable goals and tasks, delegate opportunities and provide resources for direct reports to meet their goals; consistently measure and recognize goal achievement
Build strong relationships with select clients as the senior client relationship manager
Play a major role in the planning, development and execution of comprehensive corporate and brand programs, including stakeholder engagement, relationship management with NGO and other program partners, and the full scope of communications marketing
Build out and successfully manage local practice operations, including client and profitability, team utilization and financial reporting
Demonstrate practical and advanced understanding of visual communications, social media and the digital landscape and how to incorporate these channels into client programs
Use qualitative and quantitative research to develop and evaluate client programs
Establish achievable revenue growth targets annually
Seek out, coordinate and facilitate cross-practice and cross-geographical teams to provide clients and prospects with the most compelling work
Cultivate business growth opportunities among existing and prospective clients
Introduce existing clients to relevant Edelman capabilities, including resources outside of your own group, to advance clients’ business goals
Demonstrate Edelman’s expertise by contributing articles to digital and traditional publications, participating in organizations or engaging in speaking opportunities and by supporting Edelman’s marketing initiatives and intellectual property
Lead and contribute to new business proposals
Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct and require direct reports to do the same
Lead by example; demonstrate strong work ethic, creative abilities and industry expertise
Communicate and inspire colleagues and staff through vision, goals and strategy for client teams and guide them to produce creative and effective outcomes
Live “in color” – and encourage staff to do so – by exploring and being active in the world outside of work, including the arts, culture, politics, literature, charitable organizations and/or other personal passions
QUALIFICATIONS
Extensive (8+ years) agency and/or consultancy experience with responsibility for client, operational and team leadership
Experienced client service expert who knows how to act as a strategic partner to clients at various levels and positions within companies from CMOs to CSOs
Proven ability to help clients garner support, advance brands and/or corporate/organization reputations by engaging with key stakeholders: consumers, employees, investors, regulators, media, vendors, partners and/or other businesses/organizations
Ability to develop revenue by growing profitable client relationships
A track-record of successfully stewarding client budgets through planning, resource management, forecasting and vendor negotiations; and s/he also can help solicit and win new business
A demonstrated track record of leading corporate citizenship, brand purpose, nonprofit marketing and/or related initiatives with measureable business and social results
A thought leader in corporate citizenship and brand purpose
An understanding of how communications teams work from both client and agency-sides
Entrepreneurial and professional with impeccable written, verbal communication and presentation skills
Will possess the vision, insight and confidence necessary to manage a team, and will have the ability to attract, motivate, retain, empower and coach staff
A bachelor’s degree in a relevant field from an accredited college or university is required
An advanced degree in business and/or corporate responsibility preferred
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