This position will be part of the Lancope Stealthwatch team within the Security Marketing group and support the Security Business Group under David Goeckeler.
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The successful candidate must be a strong spokesperson and have a solid track record of; developing and executing go-to-market strategies, managing teams delivering field specific lead generation programs plans directly and with channel partners, and working cross-functionally with a track record of success. The right candidate will thrive on building relationships with sales team, must be an exceptional leader with strong partnering skills, possess a keen understanding of Public Sector space, lead development and program execution and follow up, and be fluent in a metrics-driven organization.
Responsibilities
• Act as the local point of contact on the development and execution of Public Sector programs;
• Develop and implement pipeline acceleration programs jointly with sales.
• Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content.
• Align local messages and tactical plans with the company's business goals.
• Actively participate in interlock sessions and share best practices with colleagues.
• Generate insights about, and proactively address, market trends and competitive activity to help ensure evolving corporate, product and marketing strategies meet theatre market needs.
• Analyze historical results data (e.g. budget and tactic metrics). Monitor, review and report on marketing activities and results against key performance metrics during monthly and quarterly meetings; adjusts marketing mix based on performance to maximize ROI.
• Work closely with Channel Marketing Manager to co-ordinate channel led events.
• Represent Public Sector requirements for input into the communications strategy.
• Manage vendor contracts and relationships and the potential to supervise marketing assistants/coordinators.
Qualifications
• Five or more years of Public Sector marketing program experience covering all aspects of developing and managing marketing strategies and programs
• Bachelor's degree in Marketing or Business preferred
• Experience with marketing to Federal Agencies and State and Local municipalities preferably in the network security space
• Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is a plus
• Ability to align tactical plans with strategies
• Experience working with the channel
• Strong understanding of Marketing and Sales funnel
• Budget management experience
• Ability to travel required (10% - 15%)
• SFDC experience preferred
• Marketo experience
Competencies
• Thrives on building relationships with sales teams
• Desire to obtain high level of internal customer satisfaction
• Team player and respects colleagues
• Excellent written and verbal communication skills
• Formal presentation skills
• Highly organized, detail oriented
• Flexible and open to new ideas
• Strategic thinker
• Analytical and problem-solving skills
• Direct and matrix team-leadership skills
• Persuasiveness
• Creativity
• Sound business judgment and decision-making skills
• Self-motivating and enthusiastic
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