The Head of Global Brand Strategy severs as an integral member of the Brand management team, and will be responsible for brand strategy, brand holidays, partnering with concepts team on brand arc, setting the North Star for the brand etc.
This leader will work cross-functionally with peers from Product, Sales, and Footwear to ensure that our voice is not only consistent across all the varying forms of communication with our consumers but is also continuously pursuing and developing new ways to connect to athletes.
Set Global Brand standards and the development and execution of brand strategy and story-telling for specified categories.
Oversee the implementation of the integrated marketing plans across all elements of the marketing mix that will promote the brand worldwide.
Develop and execute global brand holidays.
Build the 3YP for Global Brand Marketing and strategic funding.
Develop big brand campaigns (Holidays).
Manage budgets and allocate accordingly to fund growth and brand drivers.
Define our target consumer and develop metrics to evaluate our effectiveness in reaching that consumer.
Package analysis for reports and presentations to shape strategic and operational decisions.
Design, test, analyze and optimize innovative marketing campaigns to increase the UA brand.
What do you need?
GET IT DONE – ACCOUNTABILITY Supports and empowers leaders to take initiative in making necessary decisions and to follow through on commitments. Motivates and drives the team to achieve UA's strategy and holds leaders accountable for hitting business unit goals. Takes ownership of organizational results, while fostering a culture of accountability across business units.
FIND A BETTER WAY – CREATIVITY & INNOVATION Creates a work environment that allows Teammates to generate new ideas, products, and solutions that contribute to UA Brand evolution. Encourages and endorses creative risk-taking and innovation, acting as a sponsor as needed when turning new ideas into actions.
WIN TOGETHER – COLLABORATION Executes decisions in partnership with business unit leaders with UA vision and goals in mind. Creates a culture of collaboration and trusting working relationships across all levels of the organization.
THINK GLOBALLY – GLOBAL PERSPECTIVE Leverages regional trends and wins, adapting business strategy in a culturally sensitive manner to drive global growth and profitability. Demonstrates comprehensive knowledge of global trends and the interconnectedness of different markets. Integrates local culture with global trends to position UA as a Brand and employer of choice. Addresses local needs when making global business decisions.
MAPTHE FUTURE-STRATEGIC VISIONING Clearly articulates a vision of the future for UA and the business unit, illustrating how Teammates can contribute to make an impact. Scans internal and external environment, leveraging new innovations to create a vision of the future for UA, business unit, and individual teams.
BULID A GREAT TEAM-BUILDING TALENT Creates and promotes an environment for Teammates and self to grow and demonstrate new skills across the organization. Advocates for Teammates and managers by communicating their strengths and wins across the organization. Generates passion and commitment to team mission, promoting shared purpose across teams. Builds globally-relevant and scalable teams by investing in programs that focus on talent management priorities and gaps.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
B.S. Degree in marketing, advertising, public relations or related field or equivalent.
12-15 years of pertinent marketing experience in a fast-paced, product-oriented, consumer-driven company.
Established relationships at all levels, inclusive of the executive level, in the global marketing industry.
Prior experience working for a global company with a strong, premium brand and a distinct culture.
Experience working for either a start-up or high-growth organization is a plus.
Proven leadership skills in managing a strong, experienced and diverse team.
Experience conducting business and partnering with executives and staff in multiple regions globally, a plus.
Proven global citizen through travel and diversity of experiences.
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