NBCU is seeking an Integrated Marketing Director to join its growing team of marketing specialists to deliver unmatched sales support through the creation of innovative, integrated marketing programs for its stellar roster of new and existing digital and on-air clients. This position is based in LA.
Position serves as a conduit for sales and works closely with the Network Partnership team, programming and production partners to: A. Effectively translate a brand’s/client’s needs into actionable programs from ideation through campaign launch. B. Effectively translate editorial initiatives into sellable opportunities & communicate these opportunities to sales C. Utilize NBCU cross platform capabilities for innovation and revenue generation.
IDEATION & MONETIZATION
The Ideal candidate will be part creative, part strategist and experienced in creating integrated marketing ideas that meet client needs and leverage brand assets while protecting the network voice.
Manage client-specific RFPs & Brainstorms: partner with sales, network and site team partners to formulate integrated marketing solutions that are customized to fit specific client objectives; includes the “big idea” brainstorming and liaising with network and site-specific teams to create compelling cross-property portfolio sales programs.
Contribute to the development and positioning of new integrated marketing opportunities: identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and event-based solutions and emerging ad platforms that will serve as compelling thought starters for client conversations (proactive sales support)
Assist with the conception, writing, and pitching of advertiser partnerships.
In collaboration with production and account team, manage production logistics, talent negotiations, business affairs issues, SAG agreements, and coordination with producers.
INTERNAL COMMUNICATION/FACILITATION
The Director, Network Partnerships will develop cross departmental relationships with Marketing, Programming, Production, Publicity and client teams to develop integrated partnerships.
Partner with peers in Development and Strategy to ensure strong collaboration and focus on creative solutions that help drive client opportunities and sales strategies
Liaise and collaborate with all appropriate internal groups (Digital, Editorial, EIC, Live Events, Marketing, Programming Research, etc.) to facilitate efficient and transparent communication and creative solutions that help drive the client relationship and sales strategies
Maintain up-to-date knowledge of programming schedule and production plans, identifying organic opportunities for sponsorships, partnerships and marketing tactics.
Educate internal constituents and drive top of mind awareness within sales organization.
Qualifications/Requirements Basic Qualifications:
The Director, Network Partnerships position requires outstanding creative and strategic marketing skills. Applicant must have demonstrated track record for development and execution of successful multi-platform partnerships and creative concepts as well as a thorough understanding of the creative production process.
8+ years of marketing-related experience at an agency, or media/publishing company or integrated marketing sales organization, where the individual participated in both digital and linear content ideation, presentation, creative and promotions development
Proven ability to create digital/multi-platform solutions and impactful brand narratives.
Bachelor’s Degree
Eligibility Requirements:
Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
Must be covered by Solutions, NBC Universal's Alternative Dispute Resolution Program. (Internal Only)
Willingness to travel and work overtime, and on weekends with short notice.
Must be willing to work in Los Angeles, CA.
Must be willing to take drug test and submit to a background investigation.
Must have unrestricted work authorization to work in the United States.
Must be 18 years or older.
Desired Characteristics
Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
Ability to successfully work with executives at all levels in both the business and creative communities, inside and outside the company.
Passionate about the television and digital media space and creating best-in-class, innovative client solutions
Strong organizational, project management, analytical and research related skills
Excellent writing and storytelling skills
Knowledge of media marketing, the sales process and the creative development process
Understanding of the promotion / content development process and experience executing promotions
Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients
Familiarity with the digital and social analytics
Thorough knowledge of Microsoft Word, PowerPoint, Excel, and Adobe Photoshop
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