Job Description: • 2-minute read •
The Director, Consumer Acquisition is responsible for owning the end-to-end process of acquiring customers for PayPal Credit. The individual in this newly created role will be drive all activities related to customer acquisition and will obsess about driving traffic and converting it into new credit accounts. The individual will define and execute a PayPal Credit Acquisition strategy to maximize new customers, new customer TPV, and profitability across PayPal
Key responsibilities: Directly lead a team of 7 and drive the engagement with the Consumer Marketing Group. This leader will inspire these teams to the highest levels of performance. Lead and inspire a cross-functional team – including agency partners, creative resources, service professionals, and others – to rally around a common purpose and achieve greatness together. Develop segmentation strategies and targeting capabilities that offer the right product to the right prospect in the right context Drive demand with both existing PP customers and Pure Prospects through compelling offers, messaging and creative Maximize conversion of all traffic generated through constant optimization of conversion funnels. Work with Product Development to monitor and optimize digital funnel performance and align on product features. Develop and execute a channel strategy that generates greatest number of new customers, highest total TPV, and maximum profit through new and existing channels (e.g., SEO, Paid Search, Paid Media, PP X-Sell, EBay X-Sell), PP Sign-up flows, PP Check-out Flows). Develop a robust testing agenda to ensure continued evolution of our marketing programs and offers. Work seamlessly with Consumer Marketing to develop a paid media strategy and to execute against that strategy, leveraging synergies wherever possible Partner with Credit Risk and Product to develop features and capabilities to improve acquisition results. Ensure that key acquisition KPIs are realistically set and attained. Work with Finance and Analytics to define and measure success Prioritize initiatives and communicate impact of efforts to PayPal executives. He/she will also be responsible for managing the team’s operational expenses and work with analytics to measure impact of programs. Build relationships and organizational awareness to effect results by influencing at the executive level through appropriate formal and informal organization channels Successfully cultivate relationships and leveraging the resources of the NA PayPal Business Unit
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