Creative Shop Marketing Manager Global Business Marketing Facebook Menlo Park

Job Description: • 2-minute read •
Come be part of a team at Facebook that is leading the industry in new ways to build advertising ideas in the rapidly changing media, mobile and marketing world. As the Marketing Manager for the Creative Shop you’ll be at the center of developing and deploying the most important stories and the most critical programs around communication strategy and creative development for our platforms.

Packaging up the story of how Facebook connects businesses with people who matter and help those businesses drive real results will be the primary focus of the candidate we are looking for. Equally, the candidate will support all of the work streams that deliver our goal of positioning Facebook and Instagram as a powerful creative canvas for storytelling. You’ll have a key role in moving ideas from conceptual to tangible to scaled to millions of brands and thousands of agencies. Your marketing acumen will allow you to help sharpen, package and scale successful internal and external campaigns aimed at empowering and inspiring people around the creative opportunities on Facebook, Instagram, Messenger and more. The ideal candidate is comfortable working on cross functional teams, playing the role of leader or advisor. This role requires someone who is not afraid to dive into the day to day details while leading strong ideas that create a groundswell for Facebook across the industry. They will have extensive knowledge of the marketing and advertising industry along with experience developing and executing marketing campaigns across multiple channels. The ideal candidate will have experience across multiple verticals. Strong experience in managing the creative development process and guiding multiple teams is also required. Your people skills and tact will build strong allies and partners across the Facebook organization. Your passion for advertising and marketing will fuel your inventiveness and empower you to take good ideas to great. You’ll work hand-in-hand with creative strategists to sharpen and channel narratives worthy of being delivered on the most important industry stages. You’ll be connected to a wide spectrum of work building scalable assets to be used by the biggest brands in the world to millions of local businesses. You’ll also help to develop and evolve the Creative Shop’s internal and external assets as we build this team into an admired brand within the creative community.
Responsibilities

Partner closely with the Creative Shop to build integrated marketing plans that aim to scale Facebook’s positioning as a creative, inventive, and inspiring platform to people around the world.
Partner closely with the Global Business Marketing team on key programs to ensure efficiency and collaboration, especially on programs that focus on share shift, agency activations, and storytelling across verticals.
Work with the Creative Shop’s Hub team to land narratives, stories, and systems in the market (external) and throughout the broad Facebook organization (internal). This could include creating compelling materials about those systems for multiple audiences and channels (Facebook salesforce, clients, PR, partners, website, etc.)
Build and execute campaigns that leverage the Creative Shop’s work to inspire creativity on the platform.
Work closely with global cross-functional teams to activate messages in market.
Create and execute marketing collateral—including things like Keynote and PowerPoint decks, fact sheets, playbooks, customer stories, newsletters, how-to content, video content, paid media campaigns and more.
Proactively communicate to multiple internal stake-holders status, updates, and check ins.
Track activities on projects and establish a clear path, and owners, of next steps
Facilitate relationships between teams, move process forward, find resources, create schedules, raise concerns to appropriate owners early, and resolve open issues that prevent progress
Predict roadblocks and obstacles and establish meetings or integration points between teams
Prioritize competing needs with good reasoning and creative solutions
Identify and optimize internal processes for the best results
Work hand-in-hand with creative strategists to elevate the work
Requirements

6+ years of experience in global marketing and/or marketing communications
Ability to create a holistic integrated marketing plan
Excellent communication skills and a sense for design aesthetics
Operational powerhouse with strong project management skills and experience managing multiple tasks at once
Attention to detail and flawless execution
Ability to synthesize creative narratives into distributable materials, events, etc.
Self-motivated, entrepreneurial in nature and comfortable in fast paced, ambiguous situations
Experience communicating and packaging marketing material in PowerPoint and Keynote
Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
Strong proficiency in Microsoft Office tools and related project/program management applications to drive best practices
Experience in the creative advertising industry a plus
Experience managing budgets and vendors
BA/BS degree in Marketing or Advertising
Empathy and enthusiasm for businesses – big and small, brands of all kinds
Entrepreneurial. We’re still only 1% done at Facebook – this team is inventing everyday and it takes tenacity, bravery and the ability to see the big opportunities to thrive here. This role is akin to being the CEO of a start-up with a goal of massive growth.

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