Wyndham Hotel Group is currently searching for a dedicated Director of Digital Franchised Field Marketing based in our corporate headquarters in Parsippany, NJ as a part of our Digital Field Marketing organization. This exciting new role will be responsible for executing digital marketing initiatives on behalf of a portfolio of individual beta full-service franchised hotels in North America. Ultimately, this individual will build the Franchised Digital Field Marketing department.
Clearly identify successful initiatives and closely analyze data outcome for those initiatives in order to ultimately build the infrastructure for a Digital Field Marketing pay-for-service model for our full-service hotel franchisees.
Recognize problem areas, implement marketing solutions, and maximize efforts towards driving revenues.
Partner with Ops, Sales, Revenue Management, and Finance, to assess the needs of each property.
Work in collaboration with and as a conduit to all WHG corporate marketing departments, including Brand Marketing, Loyalty Marketing, Public Relations, and eCommerce teams to leverage brand and loyalty channels.
Based on needs, develop and own each property’s strategic marketing/advertising plans.
Create and manage marketing and advertising budgets for each individual hotel.
Develop and implement property digital marketing strategy, which includes but is not limited to:
Conducting reoccurring audits of online presence
Offer creation
Executing integrated marketing campaigns
Coordinating the development and maintenance of independent site content
Initiating, evolving, and owning the on-property email marketing program(s)
Negotiating and cultivating partnership marketing opportunities
Facilitating cross-property (feeder) marketing
Managing SEM agency for unbranded paid search, remarketing, and display ads
Managing GDS and OTA advertising
Managing the properties’ public relations efforts and public relations agencies
Managing the properties’ social media efforts and social media agencies
Managing the properties’ creative agency for online and offline advertising
Own, analyze, and contribute to the holistic property digital marketing report.
Travel to properties with cross-functional team, meet with franchisees and ownership groups, and attend end of month calls, forecast calls, etc. over the phone.
Based on the learnings from the beta properties, build a profitable Digital Field Marketing organization that services WHG franchisees.
Qualifications:
Bachelor’s Degree. Marketing or Advertising preferred
At least 7 - 10 years of experience in a related marketing position, with a high focus in digital marketing required
Hospitality experience required and hospitality agency experience preferred
Exceptional presentation skills with experience presenting to key stakeholders – corporate senior leadership, ownership groups, management companies
Experience managing a direct report is key, as once successful, the department will grow
Additional Knowledge, Skills and Abilities:
Independent, sharp thinker
Clear understanding of the hotel industry in a marketing capacity
Results driven and financially savvy
Ability to provide analysis of property reporting and data and produce strategies accordingly
Experience with budgets and expense management necessary
Proven success in online Marketing (i.e. media buying, SEO, SEM)
Experience managing multiple projects
Demonstrated ability to work under pressure
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