Job Description: • 2-minute read •
We are in the business of leveraging vast amounts of consumer and viewership data sources to change how traditional (linear) TV and digital advertising is packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join a small, agile team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our new Audience Studio. Audience Studio is the collection of all of NBCU’s data-driven, cross-portfolio and cross-channel advertising products.
Areas of responsibility include, but are not limited to:
Lead, hire, coach and retain a high performance team of advertising data strategists to analyze and assist in data strategy for NBCU advanced advertising.
Assist VP in exploration, analysis and acquisition of new data sources that will enable revenue and allow additional adsales opportunities, products, targeting and attribution.
Collaborate with IT team to ensure new data sources are ingested into the NBCU advanced advertising DMP and will begin to enable and enhance monetization of NBCU advertising assets.
Create and manage data relationships with internal and external partners ensuring accuracy of data feeds.
Collaborate with research, sales, operations and IT to create data use cases that link data acquisitions to ad sales revenue creation.
Provide subject matter guidance to larger team and Ad Sales organization as needed.
Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players
Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.
Qualifications/Requirements
BA/BS degree required, preferably in a quantitative field of study
6+ years of professional experience in media, research, advertising, technology or financial services
Demonstrable experience in managing a small to mid-sized high performance team
TV and/or digital campaign management experience, addressable advertising a big plus.
Familiarity with traditional TV measurement (Nielsen), digital media math.
Ability to take ownership of open-ended problems and drive them to completion
Customer service orientation (internal and external customers)
Highly self-motivated and entrepreneurial spirit; intellectually curious
Strong verbal and written communication and interpersonal skills - collaborative spirit is key
Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure
Strong analytical skills, ability to convey the story arc of a campaign to business and product teams
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in New York, NY
Desired Characteristics
Familiarity with advertising operations and how ads are delivered and measured cross-channel
Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
We are in the business of leveraging vast amounts of consumer and viewership data sources to change how traditional (linear) TV and digital advertising is packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join a small, agile team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our new Audience Studio. Audience Studio is the collection of all of NBCU’s data-driven, cross-portfolio and cross-channel advertising products.
Lead, hire, coach and retain a high performance team of advertising data strategists to analyze and assist in data strategy for NBCU advanced advertising.
Assist VP in exploration, analysis and acquisition of new data sources that will enable revenue and allow additional adsales opportunities, products, targeting and attribution.
Collaborate with IT team to ensure new data sources are ingested into the NBCU advanced advertising DMP and will begin to enable and enhance monetization of NBCU advertising assets.
Create and manage data relationships with internal and external partners ensuring accuracy of data feeds.
Collaborate with research, sales, operations and IT to create data use cases that link data acquisitions to ad sales revenue creation.
Provide subject matter guidance to larger team and Ad Sales organization as needed.
Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players
Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.
Qualifications/Requirements
BA/BS degree required, preferably in a quantitative field of study
6+ years of professional experience in media, research, advertising, technology or financial services
Demonstrable experience in managing a small to mid-sized high performance team
TV and/or digital campaign management experience, addressable advertising a big plus.
Familiarity with traditional TV measurement (Nielsen), digital media math.
Ability to take ownership of open-ended problems and drive them to completion
Customer service orientation (internal and external customers)
Highly self-motivated and entrepreneurial spirit; intellectually curious
Strong verbal and written communication and interpersonal skills - collaborative spirit is key
Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure
Strong analytical skills, ability to convey the story arc of a campaign to business and product teams
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in New York, NY
Desired Characteristics
Familiarity with advertising operations and how ads are delivered and measured cross-channel
Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
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