Job Description: • 2-minute read •
Act as a lead for Running for a specific consumer channel for the Market. Implement Global Concepts-to-Consumer strategies in a locally relevant way, considering the consumer needs, path to purchase and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. Deliver the GTM strategy for the US market and lead/manage the merchandising team to execute against the strategy
Key Accountabilities:
• Directly contribute to Running Category Acceleration Plan and provide a clear vision and direction with relevant objectives and KPIs.
• Provide leadership within the defined consumer channel, effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global.
• Deliver a compelling range/concept selection for the Market (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations and supporting the overall business strategy.
• Own and deliver the NAM GTM strategy against global priorities and lead merchandising and marketing team to bring strategy to life, developing category initiatives in order to meet key commercial goals.
• Collaborate and align with Global on product range build, assortment strategy to create accountability. Presenting ranges internally and externally
• Continually analyse sell-in, sell-out ROI of communication investments, to ensure they meet the financial expectations set out in the short- and mid-term goals across all channels, and sub-units within the Market.
• Ensure strategic planning phase of the brand communication activities for the consumer channel
• Oversees a yearly calendar of product launches and stories to inform the larger omni-channel plan
• Manage the consumer channel P&L and all Marketing related inputs (e.g. pricing, FOB, MWB).
• Provide Omni-channel BU forecast as part of IBP process.
• Manages merchandising and brand communications resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s)
• Establish a high performance culture and drive employee engagement, leading by example.
Knowledge Skills and Abilities:
• Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
• Leading and managing a diverse team (incl. remote management)
• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills
• A thorough understanding of consumer markets
Qualifications:
1. Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and
2. Seven (7) years sports or other product marketing or related experience.
3. Equivalent combination of education and/or experience may be substituted for degree.
4. Equivalent combination of education and/or experience may be substituted for degree.
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
Act as a lead for Running for a specific consumer channel for the Market. Implement Global Concepts-to-Consumer strategies in a locally relevant way, considering the consumer needs, path to purchase and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. Deliver the GTM strategy for the US market and lead/manage the merchandising team to execute against the strategy
• Directly contribute to Running Category Acceleration Plan and provide a clear vision and direction with relevant objectives and KPIs.
• Provide leadership within the defined consumer channel, effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global.
• Deliver a compelling range/concept selection for the Market (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations and supporting the overall business strategy.
• Own and deliver the NAM GTM strategy against global priorities and lead merchandising and marketing team to bring strategy to life, developing category initiatives in order to meet key commercial goals.
• Collaborate and align with Global on product range build, assortment strategy to create accountability. Presenting ranges internally and externally
• Continually analyse sell-in, sell-out ROI of communication investments, to ensure they meet the financial expectations set out in the short- and mid-term goals across all channels, and sub-units within the Market.
• Ensure strategic planning phase of the brand communication activities for the consumer channel
• Oversees a yearly calendar of product launches and stories to inform the larger omni-channel plan
• Manage the consumer channel P&L and all Marketing related inputs (e.g. pricing, FOB, MWB).
• Provide Omni-channel BU forecast as part of IBP process.
• Manages merchandising and brand communications resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s)
• Establish a high performance culture and drive employee engagement, leading by example.
Knowledge Skills and Abilities:
• Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
• Leading and managing a diverse team (incl. remote management)
• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills
• A thorough understanding of consumer markets
Qualifications:
1. Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and
2. Seven (7) years sports or other product marketing or related experience.
3. Equivalent combination of education and/or experience may be substituted for degree.
4. Equivalent combination of education and/or experience may be substituted for degree.
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
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