The Sr. Director, Public Relations — Buzz + Content plays a key role in supporting and executing the development and planning of consumer public relations strategies through a variety of vehicles that yield image-building exposure for Marriott’s Signature brands, Luxury and Lifestyle brands, Buzz events and partnerships, and Global Content Studio with consumer PR that helps redefine marketing in the travel industry.
This leader executes proactive PR campaigns resulting in quality media placements in global target markets for brands and its related partnerships and content that engage travelers. Additionally, this role partners with counterparts on the Buzz Marketing and Creative + Content marketing teams, that together engage a community of influencers and travelers by ongoing, authentic communication that to drive preference for brands and platforms.
CANDIDATE PROFILE
Education And Experience Preferred
4-year degree from an accredited university in public relations, communications, Business Administration, Marketing, or related major
10+ years of relevant professional experience in public relations, marketing, communications, or related function, demonstrating progressive career growth and pattern of exceptional performance.
Demonstrated in-depth knowledge of consumer media, established network of media contacts particularly in travel, lifestyle, entertainment, sports, food and fashion
Proficient in social media and relationships with cultural influencers
Experience with high-profile events and personalities
Experience with leading PR organization as well as sourcing PR agencies
International experience a plus
CORE WORK ACTIVITIES
Public Relations Strategy and Program Management
Participates in Consumer PR planning and delivery, from annual strategy development to opportunistic initiatives and major events as well as ongoing, daily PR implementation, related to Buzz and Content.
Integrates Consumer PR strategies into Global Marketing initiatives focused on acquiring new customers and building awareness and image across brands and platforms.
Supports Buzz and Content Marketing teams to develop strategic PR plan that bolsters the broader portfolio strategy across all brands and Continents.
Manages the PR strategy and related activities and initiatives, including development of annual PR strategic plans, including campaigns, platforms, messaging, positioning and content that promotes the Buzz and Content Marketing efforts.
Partners with PR team for Loyalty, Digital and Marketing Innovation with ‘one team’ approach to maximize exposure of key Buzz and Content stories.
Executes against an optimal publicity timetable and drives appropriate sequencing across a broad scope of initiatives.
Creates and pitches original, proactive PR campaign concepts to strategically build image within consumer travel and lifestyle, entertainment, sports, food and fashion outlets.
Identifies emerging trends in Consumer PR that can drive results and actively evolves teamwork to leverage new vehicles.
Engages third parties that can endorse image created by Buzz and Content initiatives.
Delivers excellent writing, message development, media training for spokespeople.
Executes against defined goals and metrics and delivers timely reporting to senior management.
Partners with Continent PR representatives in markets around the world and as well as Ritz-Carlton PR team.
Liaises with Corporate Communications counterparts to ensure coordinated scheduling of key announcements and campaigns.
Manages partnerships and agreements with external publicists and PR agency resources to amplify results.
Develops top-tier media/blogger/influencer coverage, including high-quality feature publicity in print, broadcast, and online. Leverages and drives public relations through content marketing, buzz marketing, and social media channels.
Effectively manages available budget and resources.
Managing Stakeholder Relationships
Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.
Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps.
Assists direct reports with building and maintaining stakeholder relationships as business partnerships.
Leading and Managing Teams
Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization. Holds accountability for the PR agency hiring, management and budgeting to support the buzz and content PR efforts.
Creates a team environment that encourages accountability, high standards, and innovation.
Sets clear organizational goals and expectations for direct reports using the performance review process and holds team accountable for performance.
Continuously improves team and job structures and ensures clear leadership accountabilities are in place.
Builds teams with the appropriate mix of talent and skills to drive innovation and performance. Identifies talents of direct reports, and assists with their growth and development plans.
Facilitates regular, ongoing communication in department.
MANAGEMENT COMPETENCIES
Leadership
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Strategy Knowledge - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.
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