At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.
Responsibilities
Provide an outside in view of the HCM world to ADP. Drive competitive awareness, technological opportunity and best practices into the ADP organization. Create and implement product marketing strategies that support the growth of the National Accounts (large market), Major Accounts (mid-Market) and Small Business (50) Services which elevate ADP's position in the HCM BPO market and clearly articulates our value proposition. Drive market research initiatives with Product Management that supports portfolio development (sensing) but also provides the opportunity for thought-leadership opportunities.
Act as the link between Product Management and Corporate marketing ensuring adequate marketing plans, launch plans and communications are created and followed for go to market. Responsible for driving the marketing plan for the portfolio.
Drive and own product demo strategies, demo prototypes and standards in conjunction with business unit sales operations
Central point of ownership for all product marketing activities in support of the product strategy. Align and drive market execution team
Demonstrate deep understanding of the competitive landscape to build sustainable, differentiated competitive positioning that clearly highlight why ADP wins in the market place. Competitive analysis within standard CI frameworks is a critical skill.
Implement and maintain solid measurement and metrics. Track and analyze the effectiveness product changes, subsequent improvements to ROI in services, sales expense and implementation expense. E.g., product vitality, vintage charts, lead gen, pipeline growth & wins/loss. Set targets for market penetration with sales (units, segments, etc.), and sales growth
Serve as key liaison with industry analysts and other external stakeholders in conjunction with product mgmt. as appropriate.
Identify key industry trends. Keep up to date on all regulatory issues and other industry initiatives that impact ADP's business. Create content and messaging for executive positioning, 'selling ideas up' and content for tradeshows, promotions, etc. to all execution teams. Work closely with Field Marketing on all execution plans.
Qualifications Required
Bachelor's degree required or equivalent in education and work experience.
Minimum of 10 - 15 years in a marketing or product marketing role and knowledge and experience in Human Capital Management (HCM) is a must.
PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:
MBA degree highly preferred
Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present his/her views in a compelling manner.
Excellent PowerPoint skills and the ability to create compelling graphics and other visuals to help tell a story
Highly collaborative team builder who can lead with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment.
A high degree of personal initiative, results orientation and integrity are essential.
Highly evolved analytical skills to ensure clear analysis and sound data based decision-making
Exceptional business acumen with a deep understanding of client and prospects most critical business issues and the ability to translate ADP's product and service capabilities into real business value
Thrives in an environment of creativity, idea generation and excels in driving new efforts from ideation to flawless execution and meaningful measurements.
Comfortable with ambiguity
Demonstrated experience in building breakthrough product positioning and go to market strategies which drive marketing execution plansExperience:
Position will be focused on Human Capital Management Business Process Outsourcing Solutions
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