The Director of Sales and Marketing position is responsible for effectively soliciting and becoming familiar with all accounts in his/her sales segments and throughout the hotel. He/she is also responsible for prospecting and closing on assigned sales accounts to positively impact hotel revenues.
- Attend daily Business Review Meeting.
- Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
- Develop a complete knowledge of company sales policies and SOP's, and ensure knowledge of and adherence to those policies by the sales team.
- Meet or exceed set goals. (effort and production)
- Initiate and follow up on leads.
- Maintain and participate in an active sales solicitation program.
- Monitor production of all top accounts and evaluate trends within your market.
- Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
- Meet or exceed sales solicitation call goals as assigned by the General Manager or Director of Sales.
- Invite clients to the hotel for entertainment, lunches, tours and most importantly site inspections.
- Assist in implementing special promotions relating to direct sales segments, i.e. parties, sales blitzes, etc.
- Assist in the preparation of required reports in a timely manner.
- Be familiar with all company sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).
- Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.
- Use your property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
- Meet and greet onsite contacts.
- Abide by Prime Selling Time (PST).
- Develop networking opportunities through active participation in community and professional associations, activities and events.
- Review meeting planner evaluations with the Director of Sales to ensure that issues receive follow-up.
- Entertain clients.
- Handle inquiries as part of Inquiry Day Program.
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