Lead the marketing and portfolio strategies for an $800MM Foodservice business to deliver $40MM in annual growth
Collaborate with brand team counterparts to develop marketing programs for brands including Lay's, Doritos, Cheetos, Ruffles, Tostitos and Fritos
Create digital and social media campaigns targeted at consumers and business operators
Create innovation launch plans for Top N' Go, Doritos Loaded, Mac N' Cheetos, and other new products
Develop channel activation plans for restaurants, cafeterias, universities, stadiums, airports, hotels, and other Foodservice channels
Write creative briefs and guide agencies through creative development process
Provide creative direction during pre-production meetings and video/photo shoots
Lead cross-functional teams consisting of counterparts from Sales, Operations, R&D, Finance, Insights, and Category Management
Develop selling stories and other selling materials for all new product launches and marketing programs
Manage 2 direct reports and a budget of approximately $2MM
Education/Certifications:
Minimum Qualification: Undergraduate Degree
Preferred: MBA with a concentration in Marketing
Work Experience:
A minimum of 7 years prior Marketing experience (if undergrad degree only) OR 4 years of prior Marketing experience (if Advanced degree)
Preferred: Prior Marketing experience within consumer packaged goods
Skills/Capabilities:
Prior experience managing & developing a high-performing team
Proven track record of identifying rich consumer insights and translating them into effective marketing programs
Ability to read and analyze financials, consumer research, and syndicated data and trends
Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm
Prior knowledge and/or experience in Innovation
Ability to effectively collaborate, communicate and influence in a matrix environment.
Creative thinking and problem solving skills
Excellent written and oral communication skills
Demonstrated ability to develop and cultivate relationships
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