The Director of B2B Marketing will develop and execute on the marketing strategy for The New York Times’ fast-growing - and strategically important - B2B subscription business in the U.S. and abroad. The B2B program enables colleges, schools, companies, hotels, and other organizations around the world to provide NYT access to their students, employees, or customers.
Primary Responsibilities:
Provide overall thought leadership that will inform marketing decisions that support subscriber growth in the B2B market, one of the fastest growing business segments at The New York Times.
Devise and implement a domestic and international marketing strategy to maximize lead generation and client retention. Build annual and quarterly marketing plans to execute on this strategy.
Drive marketing automation for B2B, working closely with internal teams to identify key business needs, evaluate vendors, and implement the technical changes/upgrades.
Utilize a variety of channels to acquire qualified leads from target industry sectors. Channels to include but not limited to NYTimes.com, emails, events, partnerships, paid search, social media, direct mail, and client referrals.
Create and execute a roadmap for maximizing end-user engagement of NYTimes.com and hence client retention.
Define and measure KPIs for B2B marketing. Create robust reporting mechanisms and processes to help the VP and the rest of Consumer Marketing team precisely understand effectiveness of acquisition and retention campaigns and inform future planning.
Collaborate closely with various departments, including product, technology, consumer marketing, research, creative services, marketing operations, and the newsroom.
Collaborate closely with sales teams in the U.S., Asia-Pacific, and EMEA (Europe Middle East, Africa), and support them on their client-facing marketing needs. Keep sales teams regularly informed of marketing developments and results.
Manage a 3+ person marketing team to achieve above objectives.
Qualifications and Experience:
Minimum 10+ years marketing experience.
Proven track record of developing and executing on successful marketing strategies, preferably for a B2B business, media, and/or educational organization. Experience working closely with sales teams is a plus.
Strong strategic skills, with the ability to effectively translate ideas into reality.
Effective leader who can motivate both direct reports and cross-functional teams to tackle challenges and quickly accomplish tasks.
Solid understanding of marketing technologies is a strong plus.
Excellent analytical, reporting, and presentation skills.
Excellent verbal and written communication skills – ability to translate complex data, processes and issues into clear and concise information for business stakeholders.
Excellent project management skills – ability to multi-task, prioritize, and delegate to meet tight deadlines and aggressive business goals.
Bachelor’s degree required. MBA or other Masters degree preferred.
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