VICE Media’s digital team is launching a new role focused on better understanding, reporting and communicating the performance of our digital campaigns. The right candidate will have a history of digital media research and analysis experience, a diverse background in digital media platforms, client-facing experience and a portfolio of work that shows an ability to dynamically demonstrate campaign success and by translating brand objectives.
Develop and own a scalable display, video and native advertising analytics methodology, allowing for turnkey ad performance reporting
Build and execute a robust framework for digital campaign analysis to be communicated both internally and with clients
Lead post-campaign client presentations and own strategic decisions around analytics needs for brands
Create benchmarks and KPIs for content, social and ad product performance aligned with the VICE sales offering
Work with Sales team to communicate program-specific KPIs at pre-sale stage
Work with Account Services and Ad Ops teams to analyze and communicate performance mid and post sale
Pitch and manage audience and research studies to deliver qualified brand lift metrics across content programs
Vet existing and future reporting solutions to ensure market-leading analytics output from VICE Digital campaigns
Based in our Williamsburg office, reporting to both the Research and Digital Product leads
Required Skills
5+ years experience in digital media research and analysis
Strong knowledge of analytical capabilities across all platforms: web, mobile, apps, TV, social, etc.
Ability to adapt and visualise data effectively to tailor analytics output to a variety of stakeholders and decision makers
Ability to work toward deadlines and manage expectations effectively
Communication skills that allow for easy collaboration across many departments and with clients
Strong presentation skills
Creative problem-solver
Management experience
Excited by the opportunity to work at VICE, and willing to go the extra mile during deadline situations
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