We are seeking a Director of Marketing Operations Americas, for our Global Corporate Marketing team, based in our Sunnyvale CA office location.
Job purpose
Global Marketing is aligning its organization with the new organizational setup of this region. The successful candidate will operationalize marketing strategies and manage marketing controlling and reporting, including tools and systems, for the Americas under the leadership of the Head of Marketing Americas and in close cooperation with the business units, the Chief Administrative Officer, and Finance in the Americas, as well as the marketing operations heads in the other Fujitsu regions (EMEIA, Oceania, Asia, Japan).
The Core Responsibilities Will Be
Lead the marketing operations team;
Support the marketing budgeting, planning and headcount approval process for the Americas controllable budget and own the CRF (campaign request form) process;
Support and help formalize the Americas Marketing strategy input for the MTP (mid-term plan);
Understand and optimize the operational implementation of the agreed marketing plans in the different marketing teams in alignment with the regional business units (BAS, MIS, PPG, Retail, CCAM, FBR) and Finance;
Lead the development of measurement, metrics and KPIs to control operation/execution and measure performance/success of marketing in the Americas, in alignment with the Global Marketing defined key metrics;
Manage and drive marketing tools and systems infrastructure, including evaluation of alternatives, regionally and in alignment with Global Marketing;
Lead marketing insights for the region and interface with central marketing intelligence teams in EMEIA and Japan, acting as a single point of contact for all local stakeholders;
Manage special projects related to the role’s domain.
The Overall KPIs / Measurements Of Success For This Role Are
Agreed marketing strategy and implementation roadmap
Control over implementation
Consistent measurement concept and SMART KPIs in place for all relevant marketing activities
Budget precision (on budget); plan/ program fulfilment
Efficient and effective tools and systems landscape
Early warning for corrective processes/countermeasures
Satisfactory local market insight provisioning
Successful closing of special projects
Key responsibilities
Marketing budgeting, planning and approval: Budget planning and management for Americas marketing. Support construction and preparation of numbers for business reviews and MTP meetings, together with finance and strategy, under the guidance of the head of marketing. Interaction with the other marketing operation heads in the four Fujitsu regions (EMEIA, Oceania, Asia, Japan). Engage with local and global procurement wherever possible, with a particular focus on “cost-down, value up”.
Marketing strategy: Support the head of marketing in the creation of the Americas Marketing MTP, in accordance to Global Marketing guidelines. Consolidation of regional market trends, audience and business needs and customer requirements to enable the marketing leadership team, as well as the ELT (Executive Leadership team) to develop impactful strategies and programs. Enable and facilitate sales-marketing-strategy-finance alignment in the regional business units (BAS, MIS, Retail, PPG, CCAM, FBR) by creating the respective governance and instances together with the head of marketing, Finance, and Strategy.
Controlling of regional program execution: Supervision, reporting, and control of all relevant marketing programs and campaigns across all regional marketing functions, involving execution readiness assessments and ensuring proper communication internally and externally, as well as post-execution follow-up.
Marketing performance measurement metrics: Lead the development and on-going rollout of measurement, metrics and KPIs to control operation/execution and measure performance/success of marketing in the Americas, in alignment with the Global Marketing defined key metrics and the regional marketing measurement framework.
Marketing tools and systems: Management of all regional marketing tools and systems in close collaboration with the regional IS function (CIO), aligning with the emerging global tools and systems landscape.
Marketing insights support: Act as a single point of contact within marketing for all local stakeholders with regards to marketing insights for the region, as well as interfacing with the central marketing intelligence teams in EMEIA and Japan.
Special projects: Completion or organization of special projects as assigned by the head of marketing Americas.
Required education and experience
Bachelor or master degree in business administration
A minimum of 5 years of post-graduation work experience in a field relevant to this post
Excellent knowledge in multiple marketing disciplines
Experienced or knowledgeable in marketing strategy, marketing operation, marketing measurement, marketing tools, and marketing intelligence
Operational marketing knowledge (field marketing) helpful
Statistical and analytical tool knowledge helpful
Ability to manage and influence teams without direct hierarchical control and to interact with executive level management
Core skills
Behavioural competencies
Leadership attitude
Empathetic assertiveness
Responsiveness and high ethical standards
Strategic thinking
Analytical thinking
Measurement- and results-driven
Professional competencies
Excellent knowledge of the international ICT industry
Experienced in managing corss-funtional teams (hierarchically or virtually)
Ability to build up cross-functional relationships and teams
Proficiency in interacting with executive level management
Excellent presentation and communication skills
Excellent analytical skills, including knowledge in statistics and analytical tools (SAS, SPSS, R, EQS/AMOS)
Very good written and spoken English, a second or third language is an added advantage
Requires travel
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