You should have exceptional analytical and strategic skills with the ability to translate strategies into clear action plans, an ability to identify target key customers, specifiers and influencers within market segments, a track record of driving results, and proven experience of being a 'change agent' in teams or organizations. Expect to work closely with all organizational functions, including product, engineering, sales, and customer success. You will establish priorities, drive awareness around goals, and be highly data-driven to measure success against objectives. Entrepreneurial in spirit, this role is both highly strategic and tactical.
Desired Skills and Experience
Responsibilities:
Create, implement, and measure the success of comprehensive marketing, communications, and public relations programs.
Manage strategy and execution (from start to finish) of all marketing strategy leveraging relevant channels of influence (i.e. email, social media, blog, PR, thought leadership editorial, collateral, tradeshows/events, influencer conversations).
Lead and drive public relations activities and key relationships with journalists and industry influencers.
Work with senior executive team, product leaders, and customer success managers to develop compelling story lines and create clear, crisp communications pieces for external distribution.
Develop and execute communication materials, programs, and collateral to build company and product awareness, in collaboration with Sales, BD, and Product Management.
Lead social media strategy and track success with a strong metrics program to improve Edmodo’s digital presence to drive increased awareness and demand generation as well as thought leadership.
Identify strategic influencers / partners to work with on projects or initiatives that contribute to brand-building initiatives.
Required Qualifications:
Minimum of 10 years experience in marketing / communications
Deep understanding of consumer marketing strategies and familiarity with enterprise marketing
Prior management experience and proven team leader
Extensive experience using technology to drive meaningful measured results
Background in account centric and segment / customer based marketing
Proven use of data and analytics to drive fast-paced marketing decisions
Ability to work with minimal supervision in a fast-paced, highly adaptive environment
Outstanding written, verbal, analytical, and interpersonal skills
Proven ability to create compelling, bold messages
Proven track record of success in creative campaign development and execution
Great organizational skills and inclination to set and achieve aggressive goals and timelines
Ability to get a lot done with a limited budget - maximizing marketing ROI
Excellent skills managing people and projects
Excellent computer skills and familiarity with marketing/PR analytics tools
Role requires minimal travel and may occasionally require response to press requests on evenings and/or weekends
Extensive knowledge about and passion for K-12 education
Preferred Experience:
A major plus if you have any of the following:
MBA preferred
Experience in deploying Marketing automation tools
Experience working in schools – history providing professional develop or classroom teaching experience ideal
Experience working in education technology
Experience working across both developed and emerging economies
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