The candidate will leverage PepsiCo's powerhouse beverage brands (such as Pepsi, Mountain Dew, Lipton, and Gatorade) to deliver breakthrough marketing programs to grow brand health and drive volume in the region. This candidate will be responsible for the holistic business agenda in the Midwest region and creating locally-relevant brand initiatives and consumer engagement to meet business objectives. This position must lead the Region Field Marketing team in creating the strategy, utilizing all levers of the marketing toolbox, and executing the plan flawlessly.
Accountabilities:
Manage a team across entire region to develop and implement marketing programs for key PepsiCo brands
Turn insights into action by creating locally-relevant brand program
Leverage Marketing Agenda to deliver Volume, NOPBT, Share, and Net Revenue Plans for region
Lead the Execution of National Brand Priorities and Platforms within the Region
Build and activate local playbooks to support priority brands
Drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market.
Build Compelling AOP/QBP
Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
Own region's marketing talent strategy and capability
Minimum Qualifications:
* Undergraduate Degree
* A minimum of 10 years prior Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
* Prior Brand, Field or Shopper Marketing experience within consumer packaged goods
* Strong team leadership and talent development skills
* Creative thinking and problem solving skills
* Strong collaboration, project management and influencing skills within a matrix environment
* Strong written and oral communications skills required with the ability to partner at all levels of the organization
* Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
* Customer experience and/or experience presenting to external organizations
* Must be willing and able to travel 25% of the time
Preferred Qualifications:
* MBA with a concentration in Marketing
* Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm
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