Develop, manage and execute highly impactful marketing communications programs to build the LEGO brand image.
• Lead development of an evolving, insights-driven U.S. content marketing strategy and set direction for activation
• Build and maintain processes that support and sustain U.S. content marketing strategy deployment
• Guide local content development, distribution, curation and promotion that meets consumer and shopper needs across owned, earned, partner and paid channels
• Develop and manage a strategic portfolio of local market content to drive brand understanding, relevance, affinity and engagement
• Lead development of local campaigns (and collaborate on global campaigns) designed to reinforce the brand narrative among relevant audiences (e.g. Dads)
• Drive innovation and experimentation in new digital opportunities
• Lead a learning agenda around digital content marketing
• Collaborate with U.S. brand marketing team to guide local product, theme and property content strategies that support business objectives
• Collaborate with the entertainment team, brand team and distribution partners to create programs to optimize content premieres and ongoing tune-in promotion (broadcast, streaming, theatrical, etc.)
• Collaborate with the retail marketing team to inform and develop insights-based content solutions that drive shopper engagement and retailer differentiation
• Spar with senior leaders of key strategic initiatives (e.g. Micromarketing, Omnichannel, etc.) on content and digital marketing
• Drive social marketing intelligence and drive collaboration with global social media team to integrate marketing programs
• Collaborate with Brand team, global search team, LEGO Brand Retail, partners and agencies to optimize search marketing programs
• Participate in the global digital marketing team, securing resources required to support local digital and content marketing programs
A global family with a shared vision
The LEGO Group is a family-owned, international business and quality shapes everything we do. When you join, we’ll give you all the support you need to help you reach your full potential with us. It’s all about a shared vision to launch inspiring products that will shape the future of play. You’ll be part of a uniquely collaborative organisation that gives you the freedom to make a real impact on our performance — and have fun while you’re doing it.
Do you have what it takes?
• College degree
• Ability to envision solutions and develop sound strategy and strategic processes to support activation
• Proven track record in content development, distribution and promotion, with examples provided
• Must be digital and social media savvy
• Must be results driven, collaborative and have strong communications skills
• Proven track record in managing people and leading teams
• A portfolio of creative, innovative content solutions
• Examples of teamwork required
• Strong communications skills, decision making, team orientation, and integrity
• Strong planning and organizational skills
• Self-motivated, good instincts and resourcefulness
• Polished, professional presence, poise, confidence and the ability to articulate messages in a clear, concise and enthusiastic manner
• Energized by fast-paced work day with strong ability to multi-task, prioritize and meet deadlines
• Flexibility and willingness to do whatever is needed to get the job done.
• Requires ability to travel extensively as necessary domestically and internationally, including weekends
BRINGING IT TO LIFE
BRINGING IT TO LIFE
“It is also important to note that at LEGO® no one is better than anyone else. It is a place where everyone truly works together to help make the company bigger and better every day. “ Vice President of Business Enabling HR
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
Posts
