he Director of Client Strategy is responsible for supporting revenue growth goals for a local market, region or cluster through client strategy, business development and B2B marketing activities This role will work in partnership with Publishers and Sales executives in leading B2B efforts including developing strategies for key business clients and prospects as well as marketing campaigns and other direct marketing tactics aimed at engaging and retaining customers to increase share of local advertising and marketing spending. Manage the development and execution of local B2B marketing and sales support strategies. In partnership with the Group VP of Client Strategy and Regional President/Publisher, ensure the organization’s B2B brand message is consistently distributed across multiple channels to meet business revenue goals and sales pipeline plans. Coordinate the production and implementation of local creative development, media planning/buying, communication, advertising, marketing promotions, social media and public relations
Responsible for building a deep and productive relationship with key clients and external partners. Develop and execute new customer driven approaches to increase market share of local controllable spending. The Client Strategy Director will be responsible for building a team and collaborating with colleagues in key areas including world class sales and marketing transformation, marketing communication, digital development, marketing services and strategic planning.
Desired Skills and Experience
Job Requirements:
Develop B2B marketing and sales support plans, including implementation of regional and corporate segment and client strategies and market development strategies.
Oversee development, communication and training of reports and tools for field access to market intelligence and information working with company’s Insights and Research teams.
Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of B2B digital marketing.
Manage the development and execution of local B2B marketing campaigns to ensure content and brand messages are consistently built across multiple channels meeting lead generation and revenue volume goals and brand perception objectives.
Manage relationships with local market B2B related employee engagement, communication, external community partners and special events/sponsorships. Participate as a leader with civic organizations and strategic community partners in order to foster great brand awareness and build community connections.
Manage business-to-business social media strategies to support and evaluate local market’s marketing efforts, service issues, content engagement and overall messaging; building the ‘voice of the customer’ in everything that we do.
Business development focused - taking lead with sales in 6-8 client calls per month
Leader – up, across, and down the organization. Seen as a trusted partner
Driver - Initiating large presentation brainstorm strategy sessions
Strategic data interpreter - Become involved on large client opportunities at the detail levels of research interpretation, product matching and presentation creation
Story teller - Inspiring and training team to create story focused presentations
A flexible/change agent
Sophisticated marketer
Thought leader in community
College Degree
5+ years of applicable work experience.
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