Job Description
Plays a key role in the development, implementation and presentation of the individual brand. Implements marketing strategy including launch plans and promotional calendars while controlling costs and managing profits and loss. Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand.
Job Requirements
Bachelor’s degree
5-7 years experience in the cosmetics and/or fragrance industry
Exceptional oral, written, and interpersonal communication skills
Strong analytical skills
Strong organizational and follow-up skills
Ability to work independently within a rigorous deadline schedule
Ability to function in a fast-paced, rapidly changing environment
Proficiency in Microsoft Office
Strong presentation skills
Judgment And Decision Making
Impactful force in strategic focus of the brand. Intermittent supervision of decisions and judgments by VP, Marketing.
Financial Scope
Responsible for the monitoring of all co-op and promotion spending and the review and monitoring of all cost of goods information; identifies areas where cost-cutting measures can be utilized.
Brand Development And Maintenance
• Monitor product line needs – value analysis, phase-outs
• Evaluates all new brand launches and recommend feasibility for domestic market.
• Execute new brand launches
• Co-develop effective merchandising programs with our magazine partners geared at providing added value to our brands. Approve all co-op ads
• Work with creative to implement marketing direction on collateral
• Work closely with brand marketing to ensure promotional programs are in line with the brands objectives and strategies
Domestic Strategy
• Coordinate with Global Marketing team to understand strategy and determine domestic applications
• Provide input on development for new brands
Promotional Programs
• Develop promotional calendar for each season and monitor promotion throughout production and development process.
• Responsible for promotional planning for stores
• Work with sales department to develop strategic promotional plan.
• Interface with all support groups to ensure timely execution of all programs within budget.
• Initiate and prepare all marketing paperwork in a timely manner.
• Work with Key Account Directors to ensure promotional programs meet the specific needs of each retailer
Brand Information And Training
• Prepare and conduct presentations for regional and national sales meetings.
• Prepare all brand information for sales department and retailers including sell sheet books and calendars.
• Communicate with the sales department to ensure prompt, accurate information disseminates to the Field Force.
Retail Marketing
• Prepare and conduct presentations for retailer meetings.
• Travel domestically for regular field tours.
• Create and implement special events programs.
Competencies
Leads with Human Sensitivity – Demonstrates respect (i.e. focuses on the development and growth of those they manage and interacts with all levels of management), develops others and enriches team dynamics (i.e. mobilizes the team towards a shared vision)
Displays Sensitivity to Our “Métier” – Focuses on quality (i.e. aids in controlling and developing the quality of the team’s work), builds knowledge of the beauty business and understands beauty (i.e. expresses creative concepts with deep understanding of the brand’s strategic vision)
Demonstrates Entrepreneurship – Takes initiative, focuses on customers, improves performance (i.e. takes actions to contain costs and manage the budget) and works in conjunction with upper management to develop and implement a vision
Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value
Achieves Results with Integrity – Conveys energy, focuses on results and acts with integrity
Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. works with key stakeholders in the decision making process)
Interacts Effectively – Listens and communicates effectively and actively networks (i.e. adds value to transversal projects)
Monday, October 05, 2015
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