Director Advertising Beats by Dr. Dre Apple Culver City

Job Description
To direct, create and distribute world-class advertising and content that inspires a generation of passionate Beats followers. Build great work that gives Beats a powerful voice and drives business.
Be the Beats leader for advertising. Live for the best advertising on the planet.
Develop an advertising strategy built around the most compelling product, the most influential talent and the most powerful stories. Think big. Develop mind-blowing creative and huge media platform opportunities.
Identify new angles and story-telling lanes. Build simple, powerful and extraordinary stories that tell the tales of culture, music, sport and product. Use masterful mixes of creative to create a compelling relationship between Beats and its fans.

Put product at the center of every idea. Measure the number of eyeballs that get to see it and understand the impact on the business. Learn what works and do more of it. Learn what doesn’t and move on.
Build relationships with Beats talent and their people around them. Give them a voice. Tell their stories. Make them smile. Give consumers aspiration to have what they have.
Develop a media strategy that has Beats creative work hit the world. Build massive cross-platform media ideas that are unique and unmissable. Utilize every existing media and develop new never-been-seen media ideas. Be surgical when it matters.
Collaborate and co-create with outstanding creative and media partners. Appoint and direct world-class creative agencies that elevate the team and the work. Demand only the best. Accept only the best
Hustle. Lead resources and hold the team accountable for the on-time, on-budget delivery of the plan. Drive ROI.
Partner with the other marketing leaders to deliver all aspects of the marketing plan. Help others with their challenges and share successes.
Get involved in the business. Create the best brand and business opportunities with advertising integration.
Be a respected thought-leader for all things advertising. Stay ahead of the curve and make sure your team do too. Be known for your expertise and future-vision thinking in and outside of Beats. Work with PR to get your voice heard through media and speaking opportunities.
Live your role but do what you have to keep yourself and your team inspired.
Education Details
BA or BS degree preferred

Key Qualifications

12+ years advertising experience in agencies or with a major premium brand.
Group Account Director or a Global Account Director leadership in the advertising space. Likely to be lifestyle or luxury.
Extensive cross-platform experience for large-scale initiatives.
Industry-leader and/or successful challenger-brand experience.
Experience in creative, account management, media.
Global leader of people and brands.