Director Commercial Marketing Progyny New York City

Job description
PURPOSE OF THE JOB:
This important marketing management role is responsible for providing ongoing leadership, vision and support to the commercial marketing organization to assure attainment of business objectives including timely product launches, sales support and direct marketing to consumers and clinicians. Under guidance of the VP, Marketing, you will lead the development of brand messaging to drive our product innovation around the globe through mixed media marketing: tactical sales materials, medical meetings, tradeshows/symposiums and direct to consumer marketing.
You will develop, implement and evaluate communications strategies and plans to our constituents worldwide. Since IVF decisions are highly dependent on Digital/Social media, you will have the unique opportunity to immediately engage and lead the impactful utility of this powerful communication platform. Please note that this position is housed in our NYC office.



MAJOR DUTIES AND RESPONSIBILITIES

Lead product launches to ensure successful achievement of revenue objectives
Develop commercial marketing strategy and execution plan, including budget and resources
Work closely with the upstream product marketing team to ensure a smooth transition from product development to robust commercialization. Provide input and support for customer needs assessments to be used as inputs to product marketing
Develop plans and take a leadership role for Public Relations, Commercial Marketing (including Digital/Social Media) for organization. Work with senior leadership to develop and manage the marketing communication plan (internal and external). Create and execute successful media campaigns
Manage social media channels for the company, including the blog, YouTube channel, Facebook page and Twitter account
Drive development of website for new product; development of major website updates to existing products
Develop updated positioning strategies and messaging. Ensure all external communication is on point with messaging and brand. Drive and ensure consistent brand messaging throughout all communications
Provide leadership and plan for social marketing within Progyny communities
Develop and maintain strong working relationships with external creative/PR/agency teams, clinical/regulatory/R&D and sales to ensure successful product launches and programs
Lead tradeshows, medical meetings and events. Responsible for all aspects from creative, brand, messaging to logistics and onsite management
Work closely with the upstream product marketing in development of materials and provide ongoing leadership and support of sales training programs
Work closely with Sales leadership to develop and implement sales tools that will support the business goals. Develop and manage global forecasts with sales leadership
Develop, implement and measure marketing campaigns to include, online and print advertising, media planning, and CRM initiatives
Analyze trends from sales and marketing campaigns including examination of leading/lagging indications and ROI of marketing campaigns). Provide regular reports to senior leadership on trends and plans to address
Work closely with field sales to identify opportunities and ensure effective execution of marketing plans and tools
Consistently interface with key clinicians and influencers to identify needs and opportunities for new products and programs
Ensure that regulatory and legal guidelines are followed for all marketing including social/digital marketing
Recruit, hire, train and motivate best in class marketing team
Create and deliver high impact promotional marketing material that drives to company objectives

Desired Skills and Experience
PREFERRED QUALIFICATIONS



Education and/or Job Experience:

Minimum BA/BS degree required. MBA strongly preferred.
Minimum of 7+ year’s commercial experience with at least 2 years leading a product/brand team.
Experience in medical device/diagnostics digital health or biotech mandatory. Experience in the Assisted Reproduction Field or Women’s Health Field is preferred.
Multiple examples of experience leading successful product launches and media campaigns necessary
Demonstrated experience using digital/social media with success. Must be able to provide examples of campaigns/programs and ROI
Previous experience driving a new category/disruptive technology given preference
Must have experience developing strategies and in business planning
Strong analytical skills including user needs analysis, financial business modeling, budgeting and forecasting required
Proven ability to translate voice of customer into programs that deliver on customer and business needs
Ability to work closely with sales and sales leadership to understand market needs and deliver product launches and sales tools that exceed expectations
High level of initiative required with a track record of being highly successful
Previous talent identification, hiring, management and development required
Excellent interpersonal and presentation skills required as well as a strong executive presence
Special Skills, Abilities, and Requirements:

Travel required up to 25% worldwide
Strong skills in Excel, PowerPoint required
7+ years of commercial marketing experience
Public relations, technology analyst relations, social media marketing and corporate marketing experience is preferred
Understanding of digital advertising is strongly preferred. Experience with social, web and/or mobile advertising or enterprise software is appreciated. Experience working with digital ad agencies also preferred
Experience working with designers, web developers and product managers is preferred


Personal Characteristics:

Candidate must be driven to deliver results with the ability to establish rapport, earn trust, and effectively collaborate with others. Essential attributes of the successful candidate is one who:



Is Action Oriented:
Motivated by results
Full of energy when faced with challenges
Able to make and implement tough decisions
Deals with Ambiguity:
Can be flexible and adaptable in a complex, changing environment
Can comfortably handle risk and uncertainty
Works Collaboratively:
Practices attentive and active listening
Has the patience to hear people out and to search for constructive input
Exemplifies Interpersonal Savvy and Integrity:
Relates well to all kinds of people—both inside and outside the company
Builds constructive and effective relationships
Uses diplomacy and tact
Adheres to an appropriate set of core values and beliefs
Always acts with uncompromising integrity
Makes Quality Decisions:
Makes good decisions based on a mixture of analysis, wisdom, experience, and judgment
Seeks and encourages diverse input
Can challenge the status quo and think outside the box
Is sought out by others for advice and solutions
Is Respected as a Leader:
Leads and influences constituents with possible divergent interests to complete a common goal
Attracts and retains top talent
Is recognized within the Commercial Marketing community or related industry peers

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