Senior Director - Leagues Strategy - NBA - New York

Job description

The NBA is seeking a qualified candidate for the position of Senior Director, Leagues Strategy. The individual will be responsible for leading all marketing strategy efforts for the WNBA, NBA Development League and USA Basketball. Duties include creating marketing plans and working with the Advertising, Content, Merchandise and Events teams on multiple league and USAB initiatives.


This position requires knowledge about the Leagues' structures and their multiple stakeholders in order to identify marketing opportunities. We expect the candidate to be an excellent relationship builder who can work with league and team representatives.
•Develop marketing plans for WNBA, D-League and USA Basketball
•Partner with Leagues' personnel to identify activation team
•Partner with Research, Integration, Brand Identity and Advertising departments to help analyze and interpret fan/markets/business data


•Write briefs for all initiatives - under WNBA, D-League and USA B - define and maintain Leagues' brand integrity, and guide executions
•Evaluate and provide direction on creative product
•Cultivate relationships and meet regularly with internal department representatives and team personnel
•Communicate Marketing activations to key internal and external constituents
•Performs other related duties as assigned.

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