Director - Digital Product Management - Victoria's Secret - Reynoldsburg

Job description
This role is a product management position supporting the Victorias Secret Digital Platform (VSDP), and will be the Product Owner (PO) for the Mobile App & Innovation team. This position reports to the AVP, Digital Product Management, who has management and quality assurance responsibilities for the entire digital platform. Prospective candidates will work within an entrepreneurial team to help define and execute the launch of the new VS Insider App, as well as, ongoing development and management of the app platform.
As a PO, you will have access to the resources and tools of the larger company to help turn ideas into great products that impact millions of Victorias Secret customers. The role will have significant interaction with off-shore development resources from Mast Global Business Services India (MGBSI), and may require occasional international travel.

Prospective candidates must demonstrate proven vision, strategy, and execution across the digital commerce landscape (desktop, mobile, tablet, apps). This position requires strong business leadership, technology acumen, and an ability to provide the appropriate level of influence at all levels. The PO is responsible for managing all facets of highly complex and integrated digital/interactive product delivery; including scoping of business and technical requirements, creative delivery, quality assurance, and compliance with established standards. Additionally, the App team will need to support or integrate with content maintenance activities, as well as coordinate app store updates.

The PO must have a passion for great customer experiences and empathize with users- goals and challenges, demonstrating good instincts about consumer behavior and business dynamics. Additionally, a successful candidate will have the following responsibilities/qualifications:

RESPONSIBILITIES

I. Product Management (60%)

Work with Executive Sponsor to coordinate and align internal VS stakeholders to ensure alignment of objectives for the VS Insider App.
Lead product team (product analyst, on-shore/off-shore developers, UX, designers, quality assurance, and subject matter experts/SMEs) to identify and facilitate implementation of enhancements.
Collaborate with UI/UX design, marketing, analytics, technology, compliance/legal, operations, and lines of business stakeholders to understand the feasibility and subsequent deliverability of the solution.
Facilitate clear communication of product requirements to all members of the product team.
Develop and effectively communicate backlog and cycle development approach. Quickly identify and provide visibility to any variances.
Work with product team and Executive Sponsor to define success metrics for improvements.
Provide product team with guidance as required to ensure progress is sustained and business/team goals are fulfilled.
Predict issues/risks and lead team to find creative solutions.
Effectively lead and facilitate product team meetings and presentations.
Serve as product expert, retaining and communicating all related history of the mobile app.
Support the development of product management programs and processes.
Review and approve cycle test plans and core regression test cases prepared by the product team QA lead.
Create and maintain documentation for key business processes and systems.
Identify and manage external vendor relationships that are needed to advance business goals.

II. Product Optimization Analysis (20%)

Working with Executive Sponsor, provide recommendations to Internet Leadership on overall definition of a product teams vision and roadmap and how it coordinates with the larger technology roadmap, and marketing strategy for the business.
Accountable for growth and optimization of the app to meet or exceed identified KPI targets.
Analyze support issues and metrics; using various tools and reports, to identify trends and improvement opportunities.
Document and report marketplace trends, and product usage/performance regularly to the business team and key stakeholders.
Review the competitive marketplace and make adjustments to operational activities based upon identified information.
Consider business objectives and blue chips when developing product roadmap.
Lead regular evolution of product management process improvements.
Partner with Marketing Analytics to perform pre/post release analysis, and drive team financial accountability for results.

III. Issue Triage and Resolution (10%)

Ensure App is operational and meets service level agreements (SLAs).
Monitor systems, communicate performance against SLAs and manage all product issues.
Triage and respond to ecommerce systems inquiries.
Identify, replicate and document issue details.
Prioritize issues and inquiries. Manage internal escalation and resolution of issues.
Manage ticketing process including prioritization and clear documentation.
Track and monitor issues; provide regular reporting / analysis.
Partner with IT, Content Management and Business stakeholders to troubleshoot issues.
Analyze issue for root cause and categorize (bug, enhancement or user error).
Identify, communicate and document fixes and workarounds.
Ensure issues are addressed in a timely manner.

IV. Issue Prevention (10%)

Provide recommendations to business team based on customer feedback and known issue areas.
Based on known problem areas, add team-prioritized improvements to the product backlog and schedule into upcoming releases, to improve app functionality.
Partner with business team to document and ensure that online help resources are current and relevant.
Build knowledgebase for common product questions and issues (FAQs).

QUALIFICATIONS/SKILLS

Experience leading teams developing software with Agile or related methodologies as well, ideally with a JIRA/Atlassian background.
Fluency in native app development, ecommerce platforms, and the B2C landscape.
Practical knowledge of product management practices including roadmap development, concept validation, requirements definition, and feature prioritization.
Natural leader with the ability to motivate teams, bring groups to consensus, and inspire enthusiasm towards the goals of the team; especially within a highly collaborative matrix environment.
Keen attention to detail and good judgment for when something is -customer-ready-.
Excellent written and oral communication skills, including presentation and facilitation abilities.
Ad hoc statistics/data analysis with an ability to visualize customer behavior through metrics.
Highly motivated/self-starter with a sense of ownership, and a strong desire to succeed.
An eye for detail, strong analytical skills and a passion to innovate.
Ability to prioritize, manage time and meet aggressive deadlines.
Ability to multi-task in a dynamic work environment and manage competing priorities.
Ability to work cross functionally and coordinate with outside vendors.
Willing to travel as needed for business or development purposes.

EXPERIENCE

Bachelors Degree required in a related field.
8+ years professional experience in digital product management, ideally with a marketing or commerce focus.
5+ years in team management role displaying experience directly managing people, including hiring, developing, motivating, and directing associates as they work.
Experience interacting at the executive level.
Proven record of successful business accomplishments relatable to Mobile App and/or Omni-Channel Product Management.

TRAVEL

Frequent travel between Ohio and New York and occasional travel to India is expected.

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