Tuesday, August 11, 2015
Director - Digital Innovation and Entrepreneurship - L'Oréal - New York
Job description
We are looking for a Senior Innovation Director that is ready to step up and deliver innovation programs at pace and scale that are critical to the business strategy and generate steady growth for the company. They will be responsible for the development and successful commercialization of key innovation projects from concept through test market and launch. They must be able to identify white spaces and understand the future of consumer behavior. They are passionate about the future, technology trends and the future of consumer behavior. They will be instrumental in driving margin enhancement and brand growth while also redefining L’Oreal USAs role in the categories in which we participate.
Purpose Of Role
Seeking highly-motivated, creative and entrepreneurially-driven candidate to work on the dynamic and fast-paced US Innovation team. This individual will collaborate across brands and with start-ups to bring to life an array of exciting opportunities focusing on go-to-market innovation across media, ecommerce and new marketing channels and opportunities that provide new ways for L’Oreal to attract, retain and enchant our consumers. The candidate will also be responsible for market analysis, diligence and relationship building with start-ups and key innovation partners.
This role plays a major part in driving the innovation agenda for L’Oreal USA. The agenda is challenging and will be achieved through the creation and launch of highly differentiated experiences which satisfy our customers’ and consumers’ current and future desires.
The type of person we are looking for must have a real balance of urgency, creative flair, entrepreneurial drive and commercial acumen. They must be able to work across the organization and have the ability to get great results quickly from a cross-functional team made up of Technical Innovation, Finance, Brand Marketing and with outside partners. The ideal candidate would possess a core spike in both consumer insight and marketing judgment to support the grounding of concepts and ideas quickly, as well as brand management experience in order to develop and lead brilliant launch marketing plans.
A key part of this role is to ensure that creative excellence, disciplined project leadership, commercial acumen and business management are balanced in delivering superior plans that lead to sustainable innovations.
Key Outputs
The role is responsible for leading all aspects of key innovation projects: concept creation, partner identification, launch plan development, commercialization, test market management, Measurement & Evaluation and final go-to-market launches. This includes:
Developing clear test market parameters, M&E and roll-out plans while leading the cross functional team to flawlessly deliver the plans.
Management of key stakeholders to ensure engagement leading to successful project delivery.
Recommending and vetting new business ideas from start-ups, accelerators and investors.
Ensure learning from projects is communicated to other teams working on similar opportunities and look for best practice to apply to own projects.
Support the Innovation VP in generating powerful innovation concepts based on deep consumer insight.Analyze the competitive market, trends, and consumer data to identify the white spaces
Support Director of Innovation to generate new ideas of innovation, assess their consumer desirability and business viability
Qualifications
BS/BA Degree (Business/Marketing preferred)
6+ years’ experience in digital marketing, venture or an entrepreneur who misses corporate life
Strong analytical skills
Must be proficient in Microsoft Excel and PowerPoint
Strong organization and project management skills to manage cross functional projects with demonstrated ability to multi-task and set priorities within tight timelines and high expectations
Comfortable working on a fast growing business and eager to take on more responsibilities
Ideal Profile
Team Player
Excellent Presentation Skills
Organized
Proactive
Self-starter
Flexible
Comfortable with change
Determined
Problem solver
Detailed Oriented
Excellent Work Ethic
Out Of The Box Thinker
Hands on
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