Thursday, December 04, 2014

Senior Director - Marketing - Pharmacyclics - Sunnyvale


Job description
General Position Summary/Purpose:
The Sr. Director, Marketing – Strategy will be responsible for contributing to the commercial development of the brand in partnership with various functional groups to achieve financial objectives. The candidate will drive the development of the strategy and long-term life cycle of IMBRUVICA® to optimize current indications and new product launches. This includes a focus on the development and implementation of peer-to-peer education and opinion leader programs. The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables. This is an excellent opportunity for an experienced leader seeking to join a high performing team committed to making a difference for the betterment of patients.
Key Accountabilities/Core Job Responsibilities:
Lead the development of the three-year strategic and one-year brand plan
Lead the quarterly business review process in collaboration with business analytics & insights
Lead the development and execution of speaker bureau activities, advisory boards and innovative peer-to-peer programs

Guide the development of opinion leader management tools
Lead externally facing activities with opinion leaders including advisory boards and medical meeting attendance
Serve as key liaison with cross-functional departments including market research, legal, regulatory, medical affairs, payor marketing, corporate compliance, consumer marketing and IT
Lead projects through the legal, regulatory, and medical review process
Develop and manage program budgets and develop metrics to ensure success of the programs
Serve as key marketing partner with forecasting ensuring the development of key assumptions based on the strategic plan

Desired Skills and Experience
Education and Qualifications:
Bachelors Degree or equivalent; an advanced science or business degree such as a PharmD, PhD or MBA is preferred
A minimum of 10 years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting hematology or oncology products
High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences
Demonstrated track record of increasing responsibility within sales and marketing
Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution
Experience working closely with field sales organizations to implement marketing programs with measurable business impact
Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners
Ability to effectively manage multiple competing priorities
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Experience with a subpart H, US product launch is preferred
Strong interpersonal skills
Excellent oral, written and presentation skills
Experience with the management of budgets and vendors
Ability to translate strategic vision into tactical action, identify the highest impact ideas and plans and focus efforts by resource allocation
Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives
Ability to travel approximately 30% of the time
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