Senior Director - Digital Strategy - Pharmaceutical Research - Quintiles - Raleigh

Job description
The Senior Director, Digital Strategy will be responsible for the digital strategy and programs for hospital, health plan, pharmaceutical and medical device accounts to ensure world-class quality and industry leading innovation. Additional responsibilities include:

Develop strategy and oversee the execution of all digital programs (social, mobile, web, video, e-mail, etc) and services for Health Engagement & Communications customer-facing digital properties, including websites, social media, digital media buying, rich media development and analytics
Prepare and administer digital strategy and provide budget recommendations and roadmap
Interface with internal IT constituency to develop digital programs that are aligned with customer business objectives, technical requirements and infrastructure
Interface and provide counsel to other multiple internal constituencies, including business unit leadership and business development and
Manage digital strategy, digital UX/UI and vendors
Develop and deploy digital policies, procedures and guidelines to govern activities in accordance with company and customer requirements, and digital best practices

Develop and disseminate data and analytics that inform constituencies of the success of digital strategies and properties
Represent Health Engagement & Communications digital solutions as required in customer meetings and proposals
Manage staff in accordance with organization’s policies and applicable regulations. Responsibilities include planning, assigning, and directing work; appraising performance and guiding professional development; rewarding and disciplining employees; addressing employee relations issues and resolving problems. Approves actions on human resources matters

Desired Skills and Experience
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
Demonstrated knowledge of developing and executing digital and social media strategies, and in managing multiple digital properties, including defining and communicating analytics
Proven experience in interacting with and influencing high-level executives and other managers across global service groups; ability to establish and maintain effective working relationships with coworkers, managers and clients
Experience in creating and managing large budgets
Demonstrated success in using digital and social media strategies to drive engagement with internal and external constituencies
Experience in digital marketing including digital campaigns
Demonstrated knowledge of pharmaceutical industry and health care environment
Demonstrated ability to build and lead teams effectively, including selecting and managing external vendors
Ability to use professional concepts and company objectives to resolve complex issues in creative and effective ways
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
Superior communication, planning and organizational skills

MINIMUM REQUIRED EDUCATION AND EXPERIENCE

Degree in business, communication, computer science or related field and 15 years of corporate level experience in digital/IT management, digital communication/marketing. In addition, 3-5 years direct line management experience or the equivalent combination of education, training and experience.

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