Tuesday, November 25, 2014
Director - Social Media - Mistress - Los Angeles
Job description
At Mistress we know that being social is at the core of being human. As such, we make social the core of all of our campaigns. We don’t see social as an afterthought or just a Facebook post here and there. Instead we see social as creating conversation and excitement that happens to be documented through platforms like Instagram, Twitter, Snapchat and Pinterest. We build activations that are inherently social and bridge between the digital and analog worlds.
As social is at our core, we are looking for a leader. Someone who is constantly looking for the next thing. Someone who isn’t afraid of risks and isn’t satisfied with the “same old, same old” way of doing things. Someone who doesn’t do social “by the book,” but instead is writing the book on how to do social. This role is one part manager, one part strategist, and one part visionary. We can’t wait to hear your vision of a truly social future.
Desired Skills and Experience
RESPONSIBILITIES
Report into agency principals as part of agency leadership team
Co-own the agency vision for social & new media and lead a team to meet agency objectives
Serve as the champion for social media within the agency
Oversee core disciplines of social: strategy, community management, influencer management, social activation, data analytics, KPI setting, etc.
Inspire, mentor and manage department staff
Craft 90 day mission plans, employee growth plans and annual reviews/compensation
Establish and refine agency processes and social strategy/ play books
Deepen agency’s overall knowledge and insight across departments
Offer thought leadership on social/new media subject matter
Publish internally: agency best practices, new technologies, new methodology, new partners
Publish externally: agency POV and insight
Manage department P&L:
Build SOWs
Craft staffing structures, oversee headcount, manage resources/allocations
Explore new revenue and business model opportunities based on the new media landscape and trends
Collaborate with internal disciplines - specifically Brand, Strategy and Creative departments and leadership
Own high-level client relationships & business building
Lead new business pitches and develop new business from existing clients
Run Social Content production studio and processes as profit center
REQUIREMENTS
Minimum 5 years experience
Proven ability to lead a team in the social media space
Can showcase previous success in building business and delivering results
Experienced in influencer marketing/ campaigns
Demonstrates strong understanding of all social platforms and mobile technology
Possess a passion for new technology & new media
Ability to craft client pitches, presentations decks and agency white papers
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