Director - Demand Generation - Iron.io - San Francisco

Job description
Iron.io is looking for a Director of Demand Generation to accelerate the company’s lead acquisition efforts. Join a small, aggressive marketing team and have a big impact on the growth strategies used to become one of the cloud’s next great platforms.

You will:
Help develop and execute on a demand generation plan that includes SEO/SEM, content marketing, email marketing, paid advertising, nurture programs, and other lead generation materials and channels.
Consolidate our marketing data collection and develop systems to provide consistent real-time views of relevant visitor and customer activity.
Implement testing methodologies (e.g. A/B and multivariate testing) for on all marketing campaigns to improve conversion rates and optimize campaign results
Share the results of campaigns with others on the marketing team and management on a frequent basis
Drive awareness, increase MQLs, and make our sales team happy.

Desired Skills and Experience
The ideal candidate:
Gets excited when talking SaaS marketing and sales metrics and tactics
Has proven experience managing successful email, adwords, and paid advertising campaigns
Has a solid understanding of how to amplify content with a number of strategies and channels
Has experience with the modern marketing technologies used to drive awareness, nurture new visitors, and convert users
Understands how to use data to refine strategies and improve tactics
Is able to work in the San Francisco office
Likes to create strategies, make decisions, and get things done.

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