Director - Program Management - Agency Distribution - Prudential - Newark

Job description
The Director of Strategic Recruiting Initiatives will be responsible for developing and executing a social media strategy that builds awareness of the overall recruiting brand for Distribution. In the execution of this strategy this person will create recognition and interest from candidates through various social media and digital platforms. This position will be responsible for:

· Leading Prudential’s field sales recruiting strategy execution through the use of social media, internet sourcing, web, and video
· Developing a cohesive set of messages that represent Prudential’s value proposition
· Packaging and marketing Prudential’s field sales career opportunity to attract highly qualified candidates
· Working in close partnership with Agency Distribution's lead social media team to align recruiting social media initiatives with Agency Distribution's overarching social media strategy.

Responsibilities include, but are not limited to:

Leading Recruiting Social Media Initiatives:
· Plan social media strategies and initiatives that align with overall Agency Distribution brand and specifically the recruiting brand analytics to optimize and adjust strategy
· Focus on ROI and continual optimization and improvement of social media activity
· Engage and partner with various departments throughout the enterprise and within Agency Distribution, as well as with external vendors to leverage resources or information to implement social media initiatives for recruiting
· Manage social media deliverables, timeline, and budgets
· Develop and present business case on incorporating new digital and social strategies into recruiting efforts
Developing Social Media Programs and Processes:

· Document and streamline social media workflows and guidelines
· Translate recruiting objectives and complex organizational structures to strategic digital and social media programs
· Identify new social search techniques and sourcing strategies and research successful recruiting trends
· Coordinate work with social platform vendors and third party relationship to deliver optimal sourcing results

· Consider other platforms on the web such as Facebook, Pinterest, Instagram, Twitter, Google+, etc. as new opportunities to grow our recruiting message

Packaging Social Media Content:

· Develop and update messaging and content for the recruiting brand that generates leads for prospective candidates through a variety of sources on the internet
· Develop customized sourcing strategies and content to focus on specific target audiences

· Manage and continue to build a recruiting brand and content on You Tube and LinkedIn

· Leverage existing resources and content to create materials to promote our recruiting brand across a large segment of the web and social media landscape
· Coordinate the creation of video content for use across various platforms to promote our recruiting brand and message

Desired Skills and Experience
Qualifications:
5-7 years experience in marketing/communications and at least 3+ in social media
Recruiting experience within the Financial Services/Sales industry
Proven track record building campaigns via Facebook, Twitter, LinkedIn, Foursquare, Instagram, etc.
Excellent strategic thinking and tactical execution skills
Excellent communication, writing, project management, presentation, cross-functional collaboration and leadership skills
Excellent analysis skills.
Ability to multi-task and manage multiple priorities
Experience with SEO to increase recruiting results
Experience using various social and web analytics reporting tools
Technical capabilities: Microsoft Word, Excel, PowerPoint, and various Social Media platforms such as LinkedIn, Twitter, YouTube
Demonstrated attention to detail in previous positions
Bachelor's degree preferred

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